Customer Engagement

CleverTap Quarterly Takeaways: Starting 2022 Strong

To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap

Written by: Subharun Mukherjee
Published on: 03 Feb, 2022
Customer Engagement

The 10 Golden Rules of Engagement from Today’s Most Successful Marketers

What if you could gather in a room (or on a Zoom call) ten of the smartest marketers on the

Written by: Shivkumar M
Published on: 14 Dec, 2021
Customer Engagement

How HelloFresh Successfully Educated and Converted Customers in the “Movable Middle”

A bold new logo may look good but — let’s face it — it won’t solve your customer retention problems.

Written by: Sunil Thomas
Published on: 15 Oct, 2021
Customer Engagement

Showcase of Expert Marketing Strategies

The advance of global events and the increased challenges associated with advertising in an identity-constrained marketplace highlight the central importance

Written by: Subharun Mukherjee
Published on: 09 Sep, 2021
Customer Engagement

Offline and Online Customer Engagement: What Marketers Need to Know

Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.

Written by: Shivkumar M
Published on: 31 Aug, 2021
Customer Engagement

Channel Preferences Have Shifted – Listen to How Your Customers Want to Engage

Delivering a superior customer experience is like competing in the decathlon—you need to be agile and face a multidisciplinary challenge

Written by: Subharun Mukherjee
Published on: 26 Aug, 2021
Customer Engagement

How Visible’s Head of Brand Marketing Taps Influencers to Drive Customer Engagement

The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It

Written by: Mrinal Parekh
Published on: 18 Aug, 2021
Customer Engagement

How IBM is Weathering the Subscription Storm and Pivoting to Paid Success

The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video

Written by: Mrinal Parekh
Published on: 10 Jun, 2021
Customer Engagement

How MOVii Uses Messaging to Promote Inclusion — and Reduced Churn by 82%

Consumer interest in Fintech apps was strong ahead of the pandemic. Consumers accessed finance apps over one trillion times in

Written by: Subharun Mukherjee
Published on: 28 Jan, 2021
Customer Engagement

Understanding Engagement Metrics

In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of

Written by: Shivkumar M
Published on: 13 Oct, 2020
Customer Engagement

2020 Mobile Benchmark Report: Key Insights Into App Engagement & Growth

[CT_ShortCode id="36615"] We’re in the middle of an undeniable period of transformation. COVID-19 has fundamentally changed how mobile brands operate

Written by: Shivkumar M
Published on: 14 Jul, 2020
Customer Engagement

Lifecycle Optimizer: The Bigger Picture of Customer Engagement

We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal

Written by: Mrinal Parekh
Published on: 12 May, 2020

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