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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
When every channel is running its own clock, customers hop. An average customer hops 9 channels to talk to a
The churn numbers on your OKRs aren’t exactly a sign of failing retention strategies; it’s a byproduct of diminishing engagement
Customer retention is often associated with stronger profitability and long-term growth. But retaining customers also requires ongoing investment across lifecycle
Every April, Thailand transforms into a vibrant stage of celebration, tradition, and commerce. Songkran, the Thai New Year, has long
Marketing teams today are under pressure to do a lot more than send campaigns. They need a platform that can
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
Growing a business requires balancing the customer acquisition cost (CAC), i.e., the amount spent on getting new customers, with customer
A customer’s journey isn’t the same as what you designed in your head. In reality, a customer lifecycle isn’t linear.
Artificial intelligence is changing how marketers understand and act on customer behavior. Instead of relying only on past reports, teams
Running WhatsApp campaigns is easy. Running campaigns that actually drive engagement, responses, and conversions is much harder. As more brands
Many marketers send email campaigns, but struggle to move subscribers through the customer journey because emails are often treated as
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
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