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Principal Architect at CleverTap, working on TesseractDB™. He also contributes to the engineering culture, improving developer productivity.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
TL;DR Java 9 HttpClient does not allow custom Authorization header unless you resort to a hack Read on: Over the
Since iOS 9, Apple has introduced a new feature called App Transport Security (ATS). This enforces your app to communicate with
We've recently migrated to the new HTTP/2 API to send out push notifications to iOS devices, for greater throughput and
At CleverTap, we've recently started using LESS for dynamic CSS. While it has it's upsides, the biggest downside was that most
As we ventured into in-app notifications for our customers, we decided to render pure HTML and CSS inside Android's WebView,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
