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Principal Architect at CleverTap, working on TesseractDB™. He also contributes to the engineering culture, improving developer productivity.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
TL;DR Java 9 HttpClient does not allow custom Authorization header unless you resort to a hack Read on: Over the
Since iOS 9, Apple has introduced a new feature called App Transport Security (ATS). This enforces your app to communicate with
We've recently migrated to the new HTTP/2 API to send out push notifications to iOS devices, for greater throughput and
At CleverTap, we've recently started using LESS for dynamic CSS. While it has it's upsides, the biggest downside was that most
As we ventured into in-app notifications for our customers, we decided to render pure HTML and CSS inside Android's WebView,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
