All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

How Mobile Apps Use CleverTap to Transform Customer Experiences at Scale
August 14, 2019

Transforming customer experiences has been a top priority for marketers for some time, however, a large percentage of marketers seem

Marketing through WhatsApp Business: Achieve Customer Delight in the Digital Era
June 19, 2019

“I don’t know anyone who likes calling a business. And no one wants to have to install a new app

The Art and Science of Facebook Retargeting: Using RFM Segments to Fine Tune Audience Lists
May 15, 2019

It is not uncommon for visitors to leave your website or app without completing any action. The problem is: it

Screen A/B Testing for Mobile Applications: Using Data to Design Better User Experiences
May 8, 2019

The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity

How to Supercharge Your Campaigns with Personalized Recommendations
April 17, 2019

According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and

Customer Data Platform: How We Use Our CDP to Create Amazing Experiences
April 3, 2019

CleverTap’s customer data platform combines data, decision, and delivery systems which enables growth teams to build amazing customer experiences.

Power Up Your Journeys Using Intent Based Segments
March 27, 2019

Learn how you can create impactful customer journeys using CleverTap’s intent based segmentation.

Bringing a Paradigm Shift to Customer Lifecycle Management with RFM
March 20, 2019

For growth and retention teams, this process provides a framework to anticipate what customers need at every stage so you can communicate with them in the most meaningful way.

Real Impact: Connect the Dots Between Marketing Actions and Business Metrics
March 14, 2019

Real Impact gives you a long term view of the consolidated impact of your engagement campaigns on business metrics.

Automate Campaign Content to Engage with 1:1 Product Recommendations
March 6, 2019

Create an additional messaging section inside your app by having customizable notifications that enhances your user experience and engagement.


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