Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used
This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)
To track your performance, use KPIs. But remember there are both leading & lagging indicators. Learn them and why they’re crucial to analytics.
How should you visualize the user journey as they flow through your app? We compared the popular sunburst and sankey charts to plot example data and visualize user data.
It is a well known fact that visualizing time series information is always better than viewing the same information in
“Where in the onboarding process are we losing the most users?” “Which channels are our power users coming from?” “Where
Churn rate is a tough realization for any business. Ready for some sobering stats? The average mobile app loses 77%
Experienced mobile marketers know: real success isn’t about getting someone to download your app. It’s about convincing them to come