All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
Data Science
March 1, 2018

Smart marketers understand the importance of “know thy customer.” Instead of simply focusing on generating more clicks, marketers must follow

Data Science
January 25, 2018

One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’

Data Science
October 12, 2017

It is a well known fact that visualizing time series information is always better than viewing the same information in

Data Science
October 5, 2017

“Where in the onboarding process are we losing the most users?” “Which channels are our power users coming from?” “Where

Data Science
September 12, 2017

Ready for some sobering stats? The average mobile app loses 77% of its DAUs within the first 3 days after

Data Science
September 7, 2017

Experienced mobile marketers know: real success isn’t about getting someone to download your app. It’s about convincing them to come

Data Science
June 27, 2017

Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics

Data Science
April 24, 2017

The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

Data Science
November 28, 2016

Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the

Data Science
August 8, 2016

In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like


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