Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium
What can the psychology of optimal experience, AKA “flow,” teach you about building better user experiences ? Turns out, quite a lot.
The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the
Loose lips sink ships. And loose guidelines about your app’s advertising and user communication policies push users to uninstall,
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
Conversion rates for mobile app installs aren’t a good standalone metric for success. There’s a better KPI to aim for. Let us explain.
Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and
Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us