How do you design A/B testing so it leads to effective campaigns? Here’s a process and framework for constructing your tests in a manner that leads to actionable insights.
In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,
Usability testing is the process of observing how users actually behave in your app, so you can improve the user experience. Here’s how to go about it.
What’s so great about content marketing? Every app does install ads. Social media posts are a dime a dozen. Paid
You have a lot of goals for your app: create something cool that helps people. Offer an amazing user experience.
How can mobile marketers harness the power of FOMO – the fear of missing out? We discuss 4 ways to creatively use FOMO for better engagement in your campaigns.
Microinteractions improve user interfaces by providing context around an action or desired intent. Attention to details like this can have a disproportionately large impact on the overall user experience.
Enterprise architecture has become increasingly more important as our businesses become more dependent on the data, information, and technology being built. Understand the concepts, frameworks, and arguments for architecting the future of enterprise software.