All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Data Science Is the Secret to Effective Customer Retention Strategies
September 19, 2019

Data science with AI and ML are the secret sauce in effective retention strategies. They assist in building and deploying data-driven engagement campaigns. Here’s how.

What is OTT (Over-The-Top) and How Does it Relate to Apps?
September 17, 2019

OTT, or over-the-top, applications are disrupting companies in industries including media, entertainment, and more. Learn what OTT is, how it is being leveraged in tech, and how it is impacting marketing.

Beyond Analytics: The Secret to User Retention is Rapid Action
September 12, 2019

Analytics are key to app success. They help you understand who your users are and what they want from your

Customer Experience Strategy: The Challenge Facing Mobile Brand CMOs
September 10, 2019

CMOs looking at an overview of your app’s customer experience should see why investing in CX is worth every penny. Here’s why optimizing UX and CX is essential.

Why Omnichannel Marketing is the Key to Unlocking User Retention
September 5, 2019

Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising

How to Create a User Persona (with Examples)
September 3, 2019

Understanding your app users and creating user personas for different customers will benefit your company-wide decision making.

The 4 Pillars of Customer Retention
August 29, 2019

Brands who consistently retain users are those who use the 4 pillars of customer retention. Here’s what they are and how they power your user retention efforts.

Rewarded Video Ads: The Ticket to Higher Retention and Revenue
August 27, 2019

Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to

Acknowledgment-Interest-Conversion: A New Way to Measure Engagement
August 21, 2019

At CleverTap, we’re big on mobile engagement. But what does “mobile engagement” really mean? On a superficial level, you could

What Is Cost-Per-Thousand (CPM) Impressions?
August 20, 2019

The cost-per-thousand impressions, known as CPM, is a subject digital advertisers and mobile marketers must understand. Learn how CPM, eCPM, and vCPM are calculated and see examples of each.


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