All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
March 15, 2018

User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies

Customer Spotlight
March 8, 2018

Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy

March 6, 2018

Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store

February 27, 2018

At its heart, GDPR represents a unique opportunity for brands to strengthen customer relationships by making privacy and trust a key part of the user experience. Here’s what you need to know about these new rules — and what we at CleverTap are doing to prepare.

February 22, 2018

Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in

February 20, 2018

Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,

February 6, 2018

Using Robert B. Cialdini’s 6 principles of influence, you can motivate your customers to use your app more. It’s all about responsibly utilizing marketing psychology to increase engagement with your brand.

January 23, 2018

Emojis are everywhere: on your phone, on social media, even in the news. We use them every day for casual

January 11, 2018

Smart mobile marketers know that user retention is the lifeblood of a successful app. In fact, a 10% uptick in

January 9, 2018

On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent


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