All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
July 17, 2018

Machine learning is the use of AI to give computer systems the ability to make decisions and predict outcomes. For mobile marketers, this is a key tool for scaling efforts to reach more people with personalized messages.

July 10, 2018

The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being

July 3, 2018

In essence, a user journey map tells a visual story of how a user or customer interacts with your brand. The ultimate goal is not just to inform, but to build stronger bonds between you and your customers.

June 26, 2018

The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at

June 21, 2018

Viral marketing campaigns can’t be forced. But what you do is prepare them to be as share-worthy as possible. These 10 viral examples are boiled down to eight secrets that will help you craft an effective campaign.

June 19, 2018

What do the next two years hold for the future of apps? Here are 15 mobile marketing trends in B2B, mobile gaming, and enterprise mobility that will affect all mobile app development in the near future.

June 14, 2018

[Part 1 in a 2-part series on Email Marketing] Email is one of the central tools of digital marketing and

June 6, 2018

Gamification is a powerful tool to acquire, engage, and retain users. In fact, Gigya found that gamification boosts engagement by

June 5, 2018

Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile


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