Machine learning is the use of AI to give computer systems the ability to make decisions and predict outcomes. For mobile marketers, this is a key tool for scaling efforts to reach more people with personalized messages.
The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being
In essence, a user journey map tells a visual story of how a user or customer interacts with your brand. The ultimate goal is not just to inform, but to build stronger bonds between you and your customers.
The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at
[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an
Viral marketing campaigns can’t be forced. But what you do is prepare them to be as share-worthy as possible. These 10 viral examples are boiled down to eight secrets that will help you craft an effective campaign.
What do the next two years hold for the future of apps? Here are 15 mobile marketing trends in B2B, mobile gaming, and enterprise mobility that will affect all mobile app development in the near future.
[Part 1 in a 2-part series on Email Marketing] Email is one of the central tools of digital marketing and
Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile