Data science with AI and ML are the secret sauce in effective retention strategies. They assist in building and deploying data-driven engagement campaigns. Here’s how.
OTT, or over-the-top, applications are disrupting companies in industries including media, entertainment, and more. Learn what OTT is, how it is being leveraged in tech, and how it is impacting marketing.
Analytics are key to app success. They help you understand who your users are and what they want from your
CMOs looking at an overview of your app’s customer experience should see why investing in CX is worth every penny. Here’s why optimizing UX and CX is essential.
Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to
At CleverTap, we’re big on mobile engagement. But what does “mobile engagement” really mean? On a superficial level, you could