All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Customer Experience: Tools to Build Outstanding Experiences
March 21, 2019

We break down the tools that will make your customer experience efforts more effective, and list use cases for each lifecycle stage.

Mobile App Security Threats and Secure Best Practices
March 19, 2019

Is your mobile app secure?   It shouldn’t come as a surprise that mobile apps are targeted by hackers, given

Power User Curve For Mobile Marketing Superheroes
March 13, 2019

Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.

14 Referral Email Examples For Sharing Refer-A-Friend Campaigns
March 12, 2019

Inspiration from companies using refer-a-friend campaigns within their referral emails and other transactional emails. Use these examples to guide your referral strategy.

User Experience Optimization: Process and Techniques for Continuous App Improvement
March 7, 2019

User experience optimization is crucial as it can increase retention & drive revenue. Here are the 4 steps to doing it, plus best-in-class techniques.

Exponential Growth to Compound Your Business Model
March 5, 2019

How can business and marketing teams plan for and capitalize on exponential growth? We include the definition, formula, and tips to harness exponential growth.

Why App Uninstalls Aren’t Forever
February 28, 2019

All apps experience uninstalls. And in many cases, an uninstall doesn’t mean you’ve permanently lost a user. Here’s how to deal with your app uninstall rate.

Build vs. Buy: Developing The Big Picture Approach
February 26, 2019

To be built or to be bought, that is the question. You are not alone. The software development conundrum of

Voice Command App – Why Your Marketing Needs to Adapt to Voice
February 21, 2019

As we head into a future of voice search & and less screens, we need to start optimizing our content & apps for voice search & voice commands.

Solving the Product-Market Fit Puzzle
February 19, 2019

It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have


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