Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up
A control group is essential when running marketing tests. Measuring against a benchmark with no interaction with variables to determine statistical significance.
These data visualization best practices allow you to squeeze an enormous amount of data into a smaller space and still communicate efficiently.
Real-time data. Actionable insights. 360 customer views. Personalized engagement strategies. Omnichannel campaigns. They may be buzzwords, but they’re also critical
What keeps a customer coming back? Customers are gained and lost over the lifetime of any company, but a truly
Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the
When first introduced to the word geofencing, you might think of an especially large picket fence or an international sword
Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data