“Big Data is not about the Data. It is about the Analytics.”

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business understands the power of data, but very few are able to successfully harness it. The limitations are not around the answers you derive from data. The challenges are around asking the right questions. Only a

Why Finding the Perfect App is a lot Like Dating

It is the month of February and Valentine’s Day is here! When I look around, I notice, singles are busy browsing dating apps to find the perfect match. Couples are booking getaways, buying gifts, planning surprises and making plans to spend a memorable Valentine’s Day with their beloved. According to Tinder, last Valentine’s Day, their

Developers Are From Mars, Marketers Are From Venus

As the number of apps has grown exponentially in the last few years, app developers and marketers are now required to work hand in hand towards the success of the product. On the contrary, we often notice a disconnection between both camps because the inherent nature of developers differs from that of marketers. We seldom

How We Define Customer Success at CleverTap

What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption, drive retention and mitigate churn. The Customer Success team is responsible for managing the technical and business relationships between a vendor and its clients. The primary aim of Customer Success is to rapidly build greater

The User Product Life Cycle: Mobile App Engagement Tools & Tips

With over 30 million apps in the Google Play Store and iOS collectively, smartphone users have a variety of choices. Successfully launching your app and then getting is discovered and downloaded by the users is a herculean task by itself. If your app is liked by mobile users and your app is getting the desired

Build vs. Buy: What is the Best Analytics Solution For Your App

One of the biggest decisions a CTO will make is whether he should build and track his or her own analytics program or user a third party provider. Sunil Thomas, CEO for CleverTap recently answered a question on his Quora channel addressing why a company might integrate CleverTap or another provider instead of building their own

How to Act Like a Developer Think Like a Marketer

The world of apps is limitless. The app store has an app for every need. There are more than 30 million mobile apps collectively on Google Play Store and iOS. With multiple apps for everything, getting your app discovered and downloaded is only getting tougher. Driving engagement and growth retention are the prime concerns of

How to Improve Mobile Learning in Education Apps

The educational space is evolving at a rapid pace and for the better. As a father of two young children, I have a vested interest in the progression of educational tools that will be accessible for everyone. I recently answered the following question on my Quora channel about how to improve mobile learning in education apps:

10 Smart Mobile App Marketing Campaigns for Product Managers

The success of your mobile app depends on your ability to engage with your users based on their individual behavior and their actions within your app. Whether you’re a Product Manager or Developer, you need a smart mobile marketing strategy to drive user retention. CleverTap has outlined ten key customer life moments below and ten examples

Rio Olympics 2016 Medal Winners and Tracking Mobile Analytics

Are you obsessed with the Rio Olympics 2016 and your favorite sports? How many medals did your country take home and which athletes won? Perhaps, you’re even following the Ryan Lochte and the swim team fiasco. Most people are obsessed by this type of sports data. How many medals has my country won? Who leads all

Branch.io Mobile Growth Chat on Personalization and Event Tracking for Your App

The MobileGrowth.org community is powered by Branch.io a popular resource for developers and marketers to learn the best user acquisition and retention strategies for iOS and Android mobile apps. Branch recently invited Anand Jain, Co-Founder for CleverTap to host a Q&A Mobile Growth Chat on Personalization and Event Tracking for Your Apps. Here’s a highlight of his Q&A:

Forrester & CleverTap Webinar: How to Increase Mobile Conversions Using Behavioral Segments

In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared over the last five years.  Market research shows there has been a dramatic mobile mind shift among consumers, and mobile users are now engaging 2x more than web users on a daily basis. What is a mobile

Best Practices for Mobile Analytics and Tracking In-App Events

What best practices should you follow when implementing a mobile analytics and event tracking SDK for your app? What events and parameters are relevant for an application that allows users to interact/share with one another? Sunil Thomas, CEO for CleverTap recently answered this question on his Quora channel. He provided the following advice for tracking in-app analytics.

CEOCFO Interview with Sunil Thomas, CEO and Co-Founder for CleverTap

In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does it take to launch a successful mobile app in today’s competitive landscape? “If mobile is a key part of your future growth you have to adapt significantly. You cannot treat today’s mobile world like your

How SmartPhones Are Changing the Mobile Shopping Experience

Mobile technology has taken over the world by storm and has changed the way we buy and sell. Smartphones have changed the way we work and socialize and now it has even invaded out wallets. A huge population, irrespective of their age, sex, language, social or economic status, now owns a smart phone. The Internet

How Successful Web & Mobile Companies Track User Engagement

One of the biggest challenges that startups face is how to track in-app engagement and increase user retention.  Whether you’re looking at pages/unique user and time/unique user, there are several ways to look at engagement and help the growth of your app. How do successful web & mobile companies track user engagement? Sunil Thomas, CEO for CleverTap recently

TipTalk New Messaging Platform Connecting Fans With Influencers

Kara Dake, Produce Evangelist for CleverTap recently chatted with Zachary Melamed, Founder for  TipTalk a messaging platform that gives fans one-on-one access to receive text, photos, or videos from their favorite influencer. 1- Tell us about TipTalk and what your role is at the company. I am a Co-Founder of TipTalk and serve as both the CEO