Mobile Marketing

29 Customizable In-App Messaging Templates for Instant User Engagement

In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,

Written by: Shivkumar M
Published on: 11 Jul, 2019
Data and Analytics

ARPU: How to Calculate Average Revenue Per User

The secret to acquiring and retaining users is simple: understand their value.  Knowing the value of your users helps you

Written by: Subharun Mukherjee
Published on: 09 Jul, 2019
Ecommerce and Retail

All Aboard! 6 Tips for Onboarding Ecommerce App Users

In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no

Written by: Shivkumar M
Published on: 03 Jul, 2019
Marketing Strategies

The 8-Step Content Marketing Strategy for Mobile Apps

What’s so great about content marketing?  Every app does install ads. Social media posts are a dime a dozen. Paid

Written by: Shivkumar M
Published on: 02 Jul, 2019
Customer Engagement

How to Improve Your UX Using Task Analysis

There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to

Written by: Shivkumar M
Published on: 27 Jun, 2019
Customer Engagement

Microinteractions for Meaningful Moments in UX Design

The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to

Written by: Subharun Mukherjee
Published on: 18 Jun, 2019
Technology

What Is Enterprise Architecture (EA)?

When we think of famous architecture, we immediately think of the Empire State Building, the Eiffel Tower, or anything by

Written by: Subharun Mukherjee
Published on: 13 Jun, 2019
Technology

Apple WWDC 2019: A Rundown for Mobile App Teams

Last week in San Jose, Apple held its flagship annual developer conference which not only attracts developers but also receives

Written by: Subharun Mukherjee
Published on: 12 Jun, 2019
Technology

Heuristic Evaluation: Improve Your App’s UX Using 10 Usability Heuristics

So you’ve built your app and are ready to unleash it upon the world? Not so fast. Part of the

Written by: Shivkumar M
Published on: 06 Jun, 2019
AI and ML

Introduction to Natural Language Processing (NLP)

01000011 01101100 01100101 01110110 01100101 01110010 01010100 01100001 01110000. Did you get that? For those of you who can’t read

Written by: Subharun Mukherjee
Published on: 04 Jun, 2019
Mobile Marketing

In-App Messages for Onboarding and Engagement

What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick

Written by: Subharun Mukherjee
Published on: 30 May, 2019
Martech

How BookMyShow Leveraged Tech to Sell 76 Avengers: Endgame Tickets a Second

Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.

Written by: Shivkumar M
Published on: 22 May, 2019

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