Personalization

How to Supercharge Your Campaigns with Personalized Recommendations

According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and

Written by: Subharun Mukherjee
Published on: 17 Apr, 2019
Customer Engagement

21 Value Proposition Examples and Takeaways From Billion Dollar Companies

How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool

Written by: Subharun Mukherjee
Published on: 16 Apr, 2019
AI and ML

Under the Hood: The Algorithm That Powers Our Recommendation Engine

This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)

Written by: Jacob Joseph
Published on: 15 Apr, 2019
Mobile Marketing

Secrets to Killer Response Rates

We talk a lot about the concepts behind mobile marketing and analytics on our blog. And there’s a real need

Written by: Shivkumar M
Published on: 11 Apr, 2019
CleverTap

CleverTap Receives Series B Investment of $26M to Accelerate AI/ML-driven Marketing Innovations

It’s a big day for us at CleverTap. We’re delighted to announce that we’ve raised $26 million in Series B

Written by: Sunil Thomas
Published on: 10 Apr, 2019
Marketing Strategies

Marketing to Millennials: Your Lit Guide

How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological

Written by: Subharun Mukherjee
Published on: 09 Apr, 2019
AI and ML

A Gentle Introduction to Neural Networks

Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled

Written by: Jacob Joseph
Published on: 08 Apr, 2019
Customer Engagement

Aha Moment Magic For Your Users to ‘Get It’

A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no

Written by: Subharun Mukherjee
Published on: 02 Apr, 2019
Marketing Strategies

Top Strategies for Customer Winback

In romantic comedies, the male protagonist often makes an attempt to win back the heart of his lady with an

Written by: Subharun Mukherjee
Published on: 28 Mar, 2019
Journeys

Power Up Your Journeys Using Intent Based Segments

Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base

Written by: Shivkumar M
Published on: 27 Mar, 2019
Mobile Marketing

App Icons Designed For Mobile Magnetism

It’s like searching for a set of keys: that moment when a user can’t find the app icon they’re looking

Written by: Subharun Mukherjee
Published on: 26 Mar, 2019
Customer Engagement

Customer Experience: Tools to Build Outstanding Experiences

We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts

Written by: Shivkumar M
Published on: 21 Mar, 2019

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