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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For
Global events have not only accelerated business transformation and change, they’ve upended consumer perception of what brands must do and
You’ve been working for months and are finally ready to release a new feature within your app. The design is
The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video
Opposed to occasional work-related posts, I wanted this blog post to be different and focused on walking through a few
By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will
While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise. According
Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the
This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth
In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert
The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that
Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of
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