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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Increased technology has brought mobile payment methods to the forefront of many businesses and consumers, as evidenced by a 50%
From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position
Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.
Delivering a superior customer experience is like competing in the decathlon—you need to be agile and face a multidisciplinary challenge
With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts
The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It
Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with
App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers. Fortunately, you don’t
It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
A 360-degree view of every customer is a concept that has eluded organizations for decades. Breaking data silos and delivering
It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
In-store and online shopping were both massively disrupted in 2020, with total ecommerce sales in the U.S. hitting $792 billion*,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
