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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their
Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible
From time spent in mobile apps to revenues generated, metrics for mobile apps continue to climb as record numbers of
It’s a good time to be an ecommerce brand. Global time spent in shopping apps is growing 45% year over
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in
The advance of global events and the increased challenges associated with advertising in an identity-constrained marketplace highlight the central importance
Increased technology has brought mobile payment methods to the forefront of many businesses and consumers, as evidenced by a 50%
From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position
Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.
Delivering a superior customer experience is like competing in the decathlon—you need to be agile and face a multidisciplinary challenge
With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts
The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
