Martech

This Week in Tech #2: Google Steps Up User Privacy with ‘Safety Section’ Announcement

It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within

Written by: Shivkumar M
Published on: 30 Jul, 2021
Ecommerce and Retail

Must-Know Ecommerce Return Rate Statistics and Trends in 2021

In-store and online shopping were both massively disrupted in 2020, with total ecommerce sales in the U.S. hitting $792 billion*,

Written by: Shivkumar M
Published on: 29 Jul, 2021
Data and Analytics

How Clorox VP of Growth Harnesses Data and Predictive Modeling to Grow D2C Business

From Nestle to Nike, consumer packaged goods (CPG) companies are ramping up their direct-to-consumer (DTC) models at a fierce pace

Written by: Mrinal Parekh
Published on: 28 Jul, 2021
Martech

This Week in Tech: Xiaomi Topples Apple in Global Smartphone Market

Welcome to our new weekly round-up of the latest tech news, where we cover top stories and must-know announcements within

Written by: Shivkumar M
Published on: 23 Jul, 2021
Data and Analytics

How Focusing on User Retention Enables Eatigo to Pivot During a Time of Challenge

Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,

Written by: Mrinal Parekh
Published on: 22 Jul, 2021
CleverTap

Rebranding CleverTap 2.0: Behind Our New Design

If you’ve come across our social media channels or website in the past month, then you may have noticed something

Written by: Mrinal Parekh
Published on: 15 Jul, 2021
Financial Services

N26 VP Patrick Stal Shares Engagement Lessons – CleverTap

From time spent to revenue generated, metrics for finance apps broke records in 2020. It's a trend that cements the

Written by: Mrinal Parekh
Published on: 14 Jul, 2021
Gaming

Insights from Top Grossing Apps

Global app spending is projected to  climb to $270 billion by 2025*. To give a bit of context, this number

Written by: Subharun Mukherjee
Published on: 13 Jul, 2021
Mobile Marketing

How Mercedes-Benz.io Drives Awareness and Usage of New App Features Across its User Base

App engagement is all about putting the user's needs first. The magic occurs when app marketers harness behavioral data around

Written by: Subharun Mukherjee
Published on: 08 Jul, 2021
Ecommerce and Retail

Benefits of Blockchain in Ecommerce

Blockchain technology is taking on an increasingly important role in the global economy — and the ecommerce sector is taking

Written by: Shivkumar M
Published on: 06 Jul, 2021
Mobile Marketing

Fast-Growing Mobility App TIER Reveals the Golden Rules of Relevancy and Retention

Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be

Written by: Subharun Mukherjee
Published on: 02 Jul, 2021
Technology

iOS 15: Privacy and the Death of Tracking on Apple Platforms?

In last year’s WWDC, we talked about how iOS 14 would affect user privacy and mobile marketing. That story continues

Written by: Shivkumar M
Published on: 01 Jul, 2021

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