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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Google I/O 2022 is the search giant's annual tech event, geared toward developers who create apps for Android, Chrome OS
Mobile commerce is and has always been a dynamic and fast-moving sector. But It’s ever more apparent that it’s now
In May 2021, Google introduced the Google Play Data safety section, which was a big step towards elevating the privacy
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Whenever I browse through the feed of the ecommerce app I use, I’m presented with ads that fall into the
As we scale CleverTap into a global category creator for “Retention Cloud,” we realize that our clients globally are looking
Deep links are an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience,
The retail landscape is constantly changing — and it went through a particularly dramatic transformation during the pandemic. Ten years
When it comes to digital marketing, it’s all too common for user acquisition and user retention to be siloed —
At CleverTap, we strive in everything we do to help our customers succeed through healthy and sustained retention rates. This
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
I am thrilled to welcome Anand Venkatraman as Chief Operating Officer, CleverTap. His appointment marks a new phase of growth
Free Customer Engagement Guides
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