Marketing Strategies

Nick Hobbs of Brief On Building Subscription Services That Monetize

Subscription-based products rely on predictable, recurring revenue to survive and thrive—which means that user retention is even more important than

Written by: Sunil Thomas
Published on: 03 Mar, 2022
CleverTap

CTzen Stories: Irish Reyes-Edmondson on Careers and Motherhood — and Making a Difference

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 28 Feb, 2022
CleverTap

CleverTap Among G2’s Top 25

G2’s 2022 Best Software List is here. And we’re excited to announce that CleverTap has been included in the list

Written by: Shivkumar M
Published on: 23 Feb, 2022
Ecommerce and Retail

The Experience Economy is Upon Us – Are You Ready For It?

With the global pandemic, many facets of everyday life have inexorably changed. While people still need to go to school,

Written by: Subharun Mukherjee
Published on: 21 Feb, 2022
Marketing Strategies

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022
CleverTap

CTzen Stories: Anupam Tripathi on Chasing Dreams 

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 18 Feb, 2022
Loyalty

The CMO of TOMS: Helping Change 100 Million Lives While Elevating an Iconic Brand

TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of

Written by: Sunil Thomas
Published on: 10 Feb, 2022
Marketing Automation

Marketing Automation 101: Learn the ROI of This Innovation

Your marketing team works hard to expand your customer base and bring your sales team qualified leads. But when they

Written by: Subharun Mukherjee
Published on: 08 Feb, 2022
CleverTap

CleverTap Quarterly Takeaways: Starting 2022 Strong

To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap

Written by: Subharun Mukherjee
Published on: 03 Feb, 2022
Ecommerce and Retail

8 Ways Savvy Retailers Get Ecommerce Personalization Right

If you pay attention, you'll see ecommerce personalization everywhere you look. You log into your favorite retailer's app and you

Written by: Shivkumar M
Published on: 01 Feb, 2022
Data and Analytics

Behavior Isn’t All About Data: A Lesson from Rory Sutherland

Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to

Written by: Sunil Thomas
Published on: 26 Jan, 2022
Data and Analytics

5 Marketing Analytics Tool Features Every Mobile Marketer Needs in 2022

If you search for marketing analytics tools, you'll discover that they're not exactly in short supply. Dozens of mobile marketing

Written by: Shivkumar M
Published on: 25 Jan, 2022

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