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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
We have a lot to learn from super apps—those apps-turned-marketplaces that attract and retain customers with a mix of irresistible
Technology has completely transformed the world of dating, and app growth continues to skyrocket. According to Data.ai’s State of Mobile
How do you market to customers who are constantly busy and always on the go? Two companies that have succeeded
The goal of the fintech industry is a lofty but important one: to make financial services more accessible to the
The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the
Smartphones have fast become the go-to tool for accessing online content—from news and entertainment to products and services, typically in
Personalization, particularly hyper-personalization (which includes a real-time component), is top of mind for us at CleverTap because we've seen how
Mobile commerce is and has always been a dynamic and fast-moving sector. But It’s ever more apparent that it’s now
Whenever I browse through the feed of the ecommerce app I use, I’m presented with ads that fall into the
Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app
From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position
Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with
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