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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
Apologies in advance to ecommerce marketers out there, but we have a discouraging statistic to report. Did you know that
The idea of helping customers discover new products and services has been around a long time. Think Netflix recommending other
If you’ve ever played a mobile game on your app and been thwarted at every turn by a difficult boss
Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with
If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got
User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based
Personalization is a powerful way to increase user engagement, retention, and monetization for gaming apps. By tailoring the app experience
Website personalization is the practice of creating customized experiences for website visitors based on their individual preferences, behaviors, and other
For the most part in the past, every user who visited a website saw the exact same content, and as
“The technology needs to be invisible. The consumer experience has to be seamless.” This sage advice comes courtesy of Kirti
Mobile commerce is an exceedingly difficult space for any upstart shopping app that’s seeking to compete with the market’s dominant
The problem is real and growing more serious as the US population ages: According to the CDC, falls are the
Free Customer Engagement Guides
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