• Personalization

    How Meesho Achieves Dynamic Ecommerce Growth: Part 1 – Price over Convenience

    Mobile commerce is an exceedingly difficult space for any upstart shopping app that’s seeking to compete with the market’s dominant

    Written by: Sony Shetty
    Published on: 03 Nov, 2022
    Personalization

    How Nymbl Science Engages Older Adults Through Trust-building and Personalization

    The problem is real and growing more serious as the US population ages: According to the CDC, falls are the

    Written by: Sony Shetty
    Published on: 30 Aug, 2022
    Personalization

    How Yummy Is Growing Revenue and Retention Through Delicious Personalized Experiences

    We have a lot to learn from super apps—those apps-turned-marketplaces that attract and retain customers with a mix of irresistible

    Written by: Sony Shetty
    Published on: 24 Aug, 2022
    Personalization

    How the Innovative Dating App HUD Builds Honest Relationships With Customers

    Technology has completely transformed the world of dating, and app growth continues to skyrocket. According to Data.ai’s State of Mobile

    Written by: Sony Shetty
    Published on: 11 Aug, 2022
    Personalization

    It’s an Omnichannel World: How AirAsia & Muuv Labs Are Personalizing in Real Time

    How do you market to customers who are constantly busy and always on the go? Two companies that have succeeded

    Written by: Shivkumar M
    Published on: 02 Aug, 2022
    Personalization

    Harnessing the Power of Hyper-Personalization to Educate, Drive Inclusion & Ignite Growth

    The goal of the fintech industry is a lofty but important one: to make financial services more accessible to the

    Written by: Anand Jain
    Published on: 28 Jul, 2022
    Personalization

    How Personalized Marketing Is Paying Off

    The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the

    Written by: Subharun Mukherjee
    Published on: 12 Jul, 2022
    Personalization

    How Mobile Marketing Automation Platforms Help Personalize the Customer Experience

    Smartphones have fast become the go-to tool for accessing online content—from news and entertainment to products and services, typically in

    Written by: Subharun Mukherjee
    Published on: 30 Jun, 2022
    Personalization

    Hyper-Personalization in the News, CleverTap Quarterly on May 26th

    Personalization, particularly hyper-personalization (which includes a real-time component), is top of mind for us at CleverTap because we've seen how

    Written by: Sidharth Malik
    Published on: 19 May, 2022
    Personalization

    Why Hyper-Personalization Is the New Normal: An Interview With CleverTap’s Chief Customer Officer

    Mobile commerce is and has always been a dynamic and fast-moving sector. But It’s ever more apparent that it’s now

    Written by: Subharun Mukherjee
    Published on: 17 May, 2022
    Personalization

    How to Deploy Epic Personalization Campaigns

    Whenever I browse through the feed of the ecommerce app I use, I’m presented with ads that fall into the

    Written by: Subharun Mukherjee
    Published on: 10 May, 2022
    Personalization

    Why Harnessing Customer Experience is Key to Building a Product That Scales

    Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app

    Written by: Shivkumar M
    Published on: 11 Jan, 2022

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