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The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the
Smartphones have fast become the go-to tool for accessing online content—from news and entertainment to products and services, typically in
Personalization, particularly hyper-personalization (which includes a real-time component), is top of mind for us at CleverTap because we've seen how
Mobile commerce is and has always been a dynamic and fast-moving sector. But It’s ever more apparent that it’s now
Whenever I browse through the feed of the ecommerce app I use, I’m presented with ads that fall into the
If you pay attention, you'll see ecommerce personalization everywhere you look. You log into your favorite retailer's app and you
Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app
From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position
Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with
Email marketing emerged on the scene four decades ago. But it still continues to break records as the marketing format
Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more
In recognition of International Women’s Day, we wanted to spotlight some of the remarkable women in marketing that we have
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
