Personalization

Ecommerce Personalization: How To Improve the Customer Experience and Build Long-Term Loyalty

Online shoppers have come to expect the convenience of customized product suggestions, advertisements, and offers. At this point, it’s pretty

Written by: Shivkumar M
Published on: 01 Aug, 2023
Personalization

The Role of Personalization in Reducing Cart Abandonment Rates

Apologies in advance to ecommerce marketers out there, but we have a discouraging statistic to report.  Did you know that

Written by: Subharun Mukherjee
Published on: 21 Jul, 2023
Personalization

Personalized Product Discovery Is a Boon for Transactional Businesses

The idea of helping customers discover new products and services has been around a long time. Think Netflix recommending other

Written by: Subharun Mukherjee
Published on: 22 Jun, 2023
Personalization

Real-time Personalization in Mobile Gaming Apps: LTV-boosting Examples

If you’ve ever played a mobile game on your app and been thwarted at every turn by a difficult boss

Written by: Shivkumar M
Published on: 09 Jun, 2023
Personalization

Player Personalization: How It’s Changing Gaming

Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with

Written by: Subharun Mukherjee
Published on: 24 May, 2023
Personalization

Ecommerce Personalization: How to Turn Casual Shoppers Into Lifelong Buyers

If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got

Written by: Subharun Mukherjee
Published on: 18 May, 2023
Personalization

How User Segmentation Powers Personalization

User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based

Written by: Subharun Mukherjee
Published on: 09 May, 2023
Personalization

Personalized Lifecycle Marketing: High-Impact Use Cases in Gaming

Personalization is a powerful way to increase user engagement, retention, and monetization for gaming apps. By tailoring the app experience

Written by: Momchil Kyurkchiev
Published on: 04 May, 2023
Personalization

7 Ways to Enhance Customer Engagement Using Website Personalization

Website personalization is the practice of creating customized experiences for website visitors based on their individual preferences, behaviors, and other

Written by: Shivkumar M
Published on: 02 May, 2023
Personalization

Boost Engagement and Conversion on Your Website With Web Personalization

For the most part in the past, every user who visited a website saw the exact same content, and as

Written by: Soumya Soni
Published on: 27 Dec, 2022
Personalization

How Meesho Achieves Dynamic Ecommerce Growth: Part 2 – Simplicity and Personalization

“The technology needs to be invisible. The consumer experience has to be seamless.” This sage advice comes courtesy of Kirti

Written by: Sony Shetty
Published on: 17 Nov, 2022
Personalization

How Meesho Achieves Dynamic Ecommerce Growth: Part 1 – Price over Convenience

Mobile commerce is an exceedingly difficult space for any upstart shopping app that’s seeking to compete with the market’s dominant

Written by: Sony Shetty
Published on: 03 Nov, 2022

Please enter a valid work email

Smiling Woman Holding Phone