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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
Email marketing emerged on the scene four decades ago. But it still continues to break records as the marketing format
Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more
In recognition of International Women’s Day, we wanted to spotlight some of the remarkable women in marketing that we have
Finance apps are having a moment *– and the impact is profound. App downloads surged, and usage rocketed by as
What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to
How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a
Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used
According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and
This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)
Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled
The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
Free Customer Engagement Guides
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