Personalization

The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for

Written by: Mrinal Parekh

Published on: 06 Mar, 2019

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

Written by: Shivkumar M

Published on: 19 Sep, 2018

Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

Published on: 31 Aug, 2017

As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

Written by: Shivkumar M

Published on: 15 Jun, 2017

Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select

Written by: Mrinal Parekh

Published on: 09 May, 2017

The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

Written by: Jacob Joseph

Published on: 24 Apr, 2017

The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have

Written by: Shivkumar M

Published on: 07 Mar, 2016