• CleverTap

    Trending Funnels in CleverTap

    Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps

    Written by: Shivkumar M
    Published on: 14 Feb, 2017
    CleverTap

    Working with Dates and Time

    Analytics and engagement revolve around time. You segment your audience based on when your users perform activities in your app

    Written by: Shivkumar M
    Published on: 19 Jan, 2017
    CleverTap

    CEO’s Promise: Solving Business Analytics with CleverTap

    As we welcome 2017, do not let it be another average year or even a year of incremental growth. I

    Written by: Sunil Thomas
    Published on: 10 Jan, 2017
    CleverTap

    Per user conversion events

    In CleverTap you can set a Conversion Event which is any event you use to measure success in your app.

    Written by: Shivkumar M
    Published on: 27 Dec, 2016
    CleverTap

    Webhooks get key value pairs

    CleverTap lets you send campaigns to Webhooks (a URL endpoint) where the payload of the campaign is delivered for use

    Written by: Shivkumar M
    Published on: 15 Dec, 2016
    CleverTap

    How we define Customer Success at CleverTap

    What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption,

    Written by: Mrinal Parekh
    Published on: 07 Dec, 2016
    CleverTap

    The Best Metric to Measure Accuracy of Classification Models

    Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the

    Written by: Jacob Joseph
    Published on: 28 Nov, 2016
    CleverTap

    Introducing A/B & Multivariate testing plus more

    Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize

    Written by: Shivkumar M
    Published on: 15 Nov, 2016
    CleverTap

    How we increased our demo signups by 40%

    Being a startup makes us continually iterate and improve design and copy on our website. Here is how we improved, tested and

    Written by: Geetaa Bhatt
    Published on: 02 Nov, 2016
    CleverTap

    Sleepless nights with MongoDB WiredTiger and our return to MMAPv1

    We have been using MongoDB 2.6 with MMAPv1 as the storage engine for the past two years. It's been a

    Written by: Francis Pereira
    Published on: 28 Sep, 2016
    CleverTap

    Support for multiple users per device

    In our latest SDK release (Version 2.2) we've added support for multiple users per device. Get iOS Version Get Android Version If

    Written by: Shivkumar M
    Published on: 26 Jul, 2016
    CleverTap

    Interview: Sunil Thomas, CEO and Co-Founder, CleverTap

    In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does

    Written by: Mrinal Parekh
    Published on: 25 Jul, 2016

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