• CleverTap

    The Future of Retail: Insights from E2E Commerce Indonesia 2019

    Last month, CleverTap was at the E2E Commerce Indonesia. The event hosted a variety of companies offering marketing, logistics, packaging,

    Written by: Subharun Mukherjee
    Published on: 09 Oct, 2019
    CleverTap

    3 years at CleverTap

    Supreet Kini is a Senior Customer Success Manager based out of our Mumbai office. We asked him to write about

    Written by: Supreet
    Published on: 28 Aug, 2019
    CleverTap

    Discovering the Science Behind the Data Scientist : In Conversation With Jacob Joseph

    Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data

    Written by: Subharun Mukherjee
    Published on: 17 May, 2019
    CleverTap

    The Trials and Triumphs of Working Mothers

    We call them superheroes. We call them multi-taskers. We call them working moms! And we are lucky to have not

    Written by: Subharun Mukherjee
    Published on: 10 May, 2019
    CleverTap

    CleverTap Receives Series B Investment of $26M to Accelerate AI/ML-driven Marketing Innovations

    It’s a big day for us at CleverTap. We’re delighted to announce that we’ve raised $26 million in Series B

    Written by: Sunil Thomas
    Published on: 10 Apr, 2019
    CleverTap

    Use Content Flows to Analyze Popular Conversion Paths in a Single View

    Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.

    Written by: Mrinal Parekh
    Published on: 23 Jan, 2019
    CleverTap

    App Inbox: Make Notifications More Effective With Their Own Inbox

    In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found

    Written by: Subharun Mukherjee
    Published on: 16 Jan, 2019
    CleverTap

    Introducing Control Groups: Measure Actual Marketing Efficacy

    If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice

    Written by: Subharun Mukherjee
    Published on: 02 Jan, 2019
    CleverTap

    New Google Ads Integration: Drive Conversions with Remarketing

    Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new

    Written by: Subharun Mukherjee
    Published on: 19 Jul, 2018
    CleverTap

    FIFA and IPL 2018: Recalibrating Our Architecture for Scalability

    What a fantastic summer for sports fans! Between the Indian Premier League (IPL) cricket season and the FIFA World Cup,

    Written by: Pranay Warke
    Published on: 18 Jul, 2018
    CleverTap

    How CleverTap Scaled Its Customer Success Team to Delight Customers In 100+ Countries

    “We see our customers as invited guests to a party, and we are the hosts. It's our job every day

    Written by: Mrinal Parekh
    Published on: 12 Jul, 2018
    CleverTap

    Self Enforcing, Self Documenting, Infrastructure Change Management with CodePipeline & CloudFormation

    In preparation for compliance certification later this year, we disabled write access for all AWS console users (except the primary,

    Written by: Francis Pereira
    Published on: 12 Jun, 2018

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