CleverTap

Braze vs. Insider: Which Customer Engagement Platform Stands Out?

Businesses rely on customer engagement platforms to deliver personalized, timely experiences across channels. Choosing the right platform can make or

Written by: Agnishwar Banerjee
Published on: 29 Oct, 2025
CleverTap

Braze vs. Salesforce Marketing Cloud (SFMC): Pros, Cons, and The Best Alternative

When evaluating Braze vs. Salesforce Marketing Cloud (SFMC), marketing leaders find two powerful yet very different customer engagement platforms. Braze

Written by: Agnishwar Banerjee
Published on: 24 Oct, 2025
CleverTap

Top 12 Oracle Marketing Cloud Competitors and Alternatives

Oracle Marketing Cloud is an established platform for managing marketing campaigns, customer data, and cross-channel communication. It provides businesses with

Written by: Agnishwar Banerjee
Published on: 13 Oct, 2025
CleverTap

CleverTap’s Vision for AI-First Design: The Interface of Intent

The Shift in Human–Computer Interaction For decades, the story of software design has been one of humans conforming their behaviour

Written by: Geetaa Bhatt
Published on: 11 Sep, 2025
CleverTap

Trust First, Ease Always: CleverTap Earns 149 G2 Badges in Fall 2025

In today’s crowded martech landscape, technical differentiations are table stakes. Every platform promises real-time insights, automation at scale, and personalization

Written by: Subharun Mukherjee
Published on: 10 Sep, 2025
CleverTap

Finally: Smart TV Engagement That’s Built for OTT Growth

Smart TVs are quietly becoming a marketer’s dream: a high-reach, underused engagement channel packed with potential. Added with the burgeoning

Written by: Agnishwar Banerjee
Published on: 22 Jul, 2025
CleverTap

From Onboarding to Referrals: Real-World IntelliNODE Use Cases for Marketers 

Running one A/B test at a time might have worked five years ago. But in a world where users expect

Written by: Kiran Pius
Published on: 25 Jun, 2025
CleverTap

Consistency You Can Count On: CleverTap Named a G2 Leader Again in 10 Categories

In a market flooded with shiny new tools and fleeting trends, staying power matters more than ever. While many platforms

Written by: Subharun Mukherjee
Published on: 25 Jun, 2025
CleverTap

How to Create and Measure a Web Visual Editor Campaign in CleverTap

Did you know that 3 out 4 of consumers feel frustrated when website content isn’t personalized? That frustration translates into

Written by: Kiran Pius
Published on: 06 Jun, 2025
CleverTap

CleverTap vs. WebEngage: Choosing the Right Customer Engagement Platform

CleverTap and WebEngage are two popular customer engagement platforms, each offering robust capabilities to level up how brands interact with

Written by: Agnishwar Banerjee
Published on: 28 Apr, 2025
CleverTap

Intelligent, Personalized Nudges with Reminders to Boost Customer Engagement

Use intelligent, personalized nudges with CleverTap’s Reminders to boost engagement, reduce churn, and drive timely actions. Whether you’re a marketer,

Written by: Suvidhi Chaudhary
Published on: 16 Apr, 2025
CleverTap

CleverTap Earns 159 G2 Badges in Spring 2025

At CleverTap, recognition validates the work, consistency defines the culture. And in the G2 Spring 2025 report, our continued leadership

Written by: Subharun Mukherjee
Published on: 27 Mar, 2025

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