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Sony Shetty, adept in PR, media relations, and digital comms, enhances brand visibility with strategic thinking and creativity.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
The issue of inequitable access to broadband connectivity—otherwise known as the digital divide—has existed for decades. The problem only grew
Imagine a social networking app for young athletes that combines the “wow, did you see that?” virality of TikTok with
If you were to guess the name of the media company that reaches nine of out 10 U.S. adults each
Indonesia is a country where more than half the population is underserved and unbanked. How has KoinWorks become Indonesia’s largest
If you think about it, there’s truly nothing more important than the experience your customers have with your app and
When a CMO and CTO of a Fortune 500 company moves out of her comfort zone, entire industries are bound
The problem is real and growing more serious as the US population ages: According to the CDC, falls are the
We have a lot to learn from super apps—those apps-turned-marketplaces that attract and retain customers with a mix of irresistible
What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing
Technology has completely transformed the world of dating, and app growth continues to skyrocket. According to Data.ai’s State of Mobile
You might believe your product is great, and hopefully your customers agree. But in order to truly engage those customers
It’s long been said that the customer is king. And if the customer is king, then his or her birthright
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
