Loyalty

Rich Donahue of Ibotta on the Secret to Rewarding Customer Loyalty

Consumers have “50 different apps on the phone,” says Rich Donahue, chief marketing officer of the cashback app Ibotta. “They’re

Written by: Sony Shetty
Published on: 14 Jun, 2022
Financial Services

Building Incredible Customer Experiences

“Back in the day,” says Leslie Osman, director of marketing at IncredibleBank, “you would walk into a [bank] branch and

Written by: Sony Shetty
Published on: 23 May, 2022
Marketing Strategies

Retention vs. Benchmarks with Brian Balfour

When it comes to digital marketing, it’s all too common for user acquisition and user retention to be siloed —

Written by: Sony Shetty
Published on: 27 Apr, 2022
CleverTap

CleverTap Awarded “Breakout SaaS Startup of the Year” by SaaSBOOMi

At CleverTap, we strive in everything we do to help our customers succeed through healthy and sustained retention rates. This

Written by: Sony Shetty
Published on: 26 Apr, 2022

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