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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
While Game of Thrones was at the peak of its popularity, an ardent fan of the show named Derek Forbes
2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take
Roughly one-fourth of the global population do not have a bank account or access to a financial institution,* including 45
In 2020, the way forward for businesses is by creating seamless omnichannel experiences for customers, especially for industries like Fintech
At WWDC 2020 in June, Apple announced a notable change to iOS 14 with respect to user privacy. Given the
What started as a temporary work from home or shelter in place situation has continued for well over four months,
Shopping has traditionally been a social activity — you go out with friends and get their opinion on the stuff
The mobile engagement industry has evolved into a complex marketplace. Some estimates say that apps have 15 SDKs on average*
There are many organizations doing great work to make the world a better place to live. Through our CleverTap4Good initiative,
Boost launched in 2017 with a mission to revolutionize the way Malaysians conduct their daily transactions. Previously a cash-dominant culture,
Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps
Push notifications play a key role in engaging customers and driving them to convert. But alongside the rise of push
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