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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
The holiday season is coming up, and you know what that means. Compared to last year people are going to
With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them
Almost every service and product company has created a mobile app to make life easier for their users/customers, but struggle
Push notifications are all about bringing users back into your app. You have to be creative enough to stand out
Effective messaging campaigns can make or break an app. Mobile marketers need to be able to send users timely, personalized
Diwali, also known as ‘Deepavali’, is the Festival of Lights. People decorate their houses with diyas and lanterns to signify
No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -
It is a well known fact that visualizing time series information is always better than viewing the same information in
Earlier this month, CleverTap had the pleasure of participating in the inaugural Mobile World Congress Americas in San Francisco. Paul
Product Managers and Marketers alike want to know one thing: What are users doing inside my app? All too often,
When you’re in the app business, you want your app to be heavily used, loved, and talked about. But what
When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
