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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
We live in an attention economy—every app on the market competes to attract users and keep them coming back. Most
The idea of helping customers discover new products and services has been around a long time. Think Netflix recommending other
Omnichannel communication is a term that refers to providing a seamless and consistent customer experience across different channels, such as
“What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile
The mastery of any skill can be a challenge. But the best marketers — the ones who bring in the
Our very own Poppin Mathias, Vice President of Talent Acquisition, inspires us to follow our dreams, no matter what the
Whether we're waiting for a train, taking a break at work, or just killing time, there's a good chance we're
Apple’s Worldwide Developer Conference (WWDC) 2023 commenced last week with an impactful keynote by CEO Tim Cook. The highly anticipated
If you’ve ever played a mobile game on your app and been thwarted at every turn by a difficult boss
There are many key metrics that marketers care about. Of these, return on investment (ROI) may be the most important
A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant
Customer churn is the bane of nearly every business on the planet. In fact, nearly three-fourths of all app users
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