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With 12+ years in software engineering and 8 years in mobile marketing automation and big data, Nikola Taushanov excels in large-scale challenges. He is passionate about engineering and extreme sports.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Nikola Taushanov is an Associate Director of Backend Engineering based out of Bulgaria. In this blog, he takes us through
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
