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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
A customer rarely churns because of one isolated issue. Most churn is the final outcome of expectations not being met
Mobile apps lose 77% of users within three days of install, but teams that personalize their apps slash that churn
Choosing between Insider vs. Klaviyo, i.e., the right marketing automation and personalization platform, can make or break a brand’s engagement
Most teams know users are dropping off. Very few know exactly where it happens or why. That lack of clarity
A day in the life of a marketer today is not only complex but incredibly demanding. From juggling customer acquisitions
Email bounce rate measures the percentage of emails that fail to reach recipients. Tracking your bounce rate is critical for
Email bounces are a silent growth killer for marketers, eroding campaign performance without any alerts. A bounced email occurs when
Adobe Experience Cloud remains a robust enterprise platform. But the platform’s depth comes with trade-offs. Some organizations might see Adobe
Modern e-commerce personalization tools go well beyond basic tactics like adding a customer’s name to marketing messages. Buyers now expect
Customer data now sits at the center of modern engagement. It powers acquisition, onboarding, AI-driven personalization, retention, and real-time messaging.
As we close out 2025, I am filled with gratitude for your partnership, your trust, and the ambition that has
International Women’s Day is a chance for brands to connect meaningfully with their audience. It’s not just about sending a
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