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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Location-based marketing becomes much more valuable when location is treated as a customer signal, not simply a trigger for sending
Picking the next message for one user looks like a ranking problem, but it isn't quite one. The candidate set
Triggered messaging is a core customer engagement approach that helps brands deliver relevant communications based on customer behavior, lifecycle changes,
On Thanksgiving Day alone, online shopping generated $6.4 billion in spending in 2025, according to Adobe Analytics. Thanksgiving marks the
A modern customer persona is a semi-fictional representation of an ideal customer, built from first-party data, customer insights, and real-world
The holiday season is a critical time for brands. In the US, online holiday sales reached $240 billion in 2024,
A chess grandmaster does not enter a match with a blank mind. Years of experience playing a multitude of opponents
A component-level walkthrough of the CleverAI™ stack: the per-user decisioning engine that ranks an action inside a single request, and
I. The Take That Doesn't Cut Away The Bear is a show about a decorated fine-dining chef named Carmy “The
A silent push notification is addressed to your app, not to your customer. It doesn’t carry any text, sound, or
For about a decade, one shopper has bought Levi's 501s and almost nothing else. He buys them on Levi's own
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