Marketing Strategies

CMO Playbook: How Customer Behavior Has Transformed in the Past Two Years

To say that COVID-19 has impacted the way customers use their mobile apps and devices is an understatement. Sure, customers

Written by: Shivkumar M
Published on: 31 May, 2022
Marketing Strategies

Building Customer Empathy Into Your Omnichannel Marketing Strategies

How can marketers adapt and individualize the customer journey based on a deep understanding of consumers’ habits and behaviors? And

Written by: Shivkumar M
Published on: 21 Dec, 2021

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