• Data and Analytics

    Optimize Your App with A/B Testing

    How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a

    Written by: Shivkumar M
    Published on: 16 Jul, 2019
    Mobile Marketing

    29 Customizable In-App Messaging Templates for Instant User Engagement

    In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,

    Written by: Shivkumar M
    Published on: 11 Jul, 2019
    Data and Analytics

    ARPU: How to Calculate Average Revenue Per User

    The secret to acquiring and retaining users is simple: understand their value.  Knowing the value of your users helps you

    Written by: Subharun Mukherjee
    Published on: 09 Jul, 2019
    Ecommerce and Retail

    All Aboard! 6 Tips for Onboarding Ecommerce App Users

    In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no

    Written by: Shivkumar M
    Published on: 03 Jul, 2019
    Marketing Strategies

    The 8-Step Content Marketing Strategy for Mobile Apps

    What’s so great about content marketing?  Every app does install ads. Social media posts are a dime a dozen. Paid

    Written by: Shivkumar M
    Published on: 02 Jul, 2019
    Customer Engagement

    How to Improve Your UX Using Task Analysis

    There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to

    Written by: Shivkumar M
    Published on: 27 Jun, 2019
    Customer Engagement

    Microinteractions for Meaningful Moments in UX Design

    The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to

    Written by: Subharun Mukherjee
    Published on: 18 Jun, 2019
    Technology

    What Is Enterprise Architecture (EA)?

    When we think of famous architecture, we immediately think of the Empire State Building, the Eiffel Tower, or anything by

    Written by: Subharun Mukherjee
    Published on: 13 Jun, 2019
    Technology

    Apple WWDC 2019: A Rundown for Mobile App Teams

    Last week in San Jose, Apple held its flagship annual developer conference which not only attracts developers but also receives

    Written by: Subharun Mukherjee
    Published on: 12 Jun, 2019
    Technology

    Heuristic Evaluation: Improve Your App’s UX Using 10 Usability Heuristics

    So you’ve built your app and are ready to unleash it upon the world? Not so fast. Part of the

    Written by: Shivkumar M
    Published on: 06 Jun, 2019
    AI and ML

    Introduction to Natural Language Processing (NLP)

    01000011 01101100 01100101 01110110 01100101 01110010 01010100 01100001 01110000. Did you get that? For those of you who can’t read

    Written by: Subharun Mukherjee
    Published on: 04 Jun, 2019
    Mobile Marketing

    In-App Messages for Onboarding and Engagement

    What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick

    Written by: Subharun Mukherjee
    Published on: 30 May, 2019

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