Marketing Automation

From Painstaking to Piece of Cake: Toymail’s “Clever” Transition to Marketing Automation

Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy

Written by: Shivkumar M
Published on: 08 Mar, 2018
Customer Engagement

6 Killer Campaigns to Ace User Engagement for Your Travel App

As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6

Written by: Mrinal Parekh
Published on: 07 Mar, 2018
Mobile Marketing

The Mobile Marketer’s Guide to App Store A/B Testing

Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store

Written by: Shivkumar M
Published on: 06 Mar, 2018
CleverTap

In Preparation of GDPR Compliance

In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals

Written by: Mrinal Parekh
Published on: 27 Feb, 2018
Push Notifications

6 Push Notification Trends App Users Loved this Valentine’s Day

Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in

Written by: Subharun Mukherjee
Published on: 22 Feb, 2018
Push Notifications

Engagement-Boosting Push Notification Secrets from Today’s Most Successful Apps (Infographic)

Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,

Written by: Shivkumar M
Published on: 20 Feb, 2018
CleverTap

Join CleverTap’s Partner Ecosystem

At CleverTap, we aim to empower mobile marketers to craft incredible user experiences. We strive to serve mobile marketers with

Written by: Subharun Mukherjee
Published on: 15 Feb, 2018
Mobile Marketing

9 Tips for Food Tech Apps to boost User Acquisition

Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical

Written by: Mrinal Parekh
Published on: 14 Feb, 2018
Push Notifications

Creating Push Notifications in Android O

The latest Android version named after the famous cookie brand Oreo released on 21st August and is now live on

Written by: Darshan Pania
Published on: 08 Feb, 2018
Customer Engagement

Using Marketing Psychology to Influence App Engagement

Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or

Written by: Shivkumar M
Published on: 06 Feb, 2018
Media and Entertainment

Key Lessons to Turn Up the Volume on your Media App User Acquisition

From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a

Written by: Mrinal Parekh
Published on: 01 Feb, 2018
Data and Analytics

The Definitive Guide to Mobile App Metrics

If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do

Written by: Shivkumar M
Published on: 30 Jan, 2018

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