Customer Engagement

Supercharge Your Mobile Engagement Campaigns with Branch and CleverTap

Mobile marketers spend a massive percentage of their marketing budgets on acquiring new users. A lot of time, effort, and

Written by: Subharun Mukherjee
Published on: 28 Mar, 2018
CleverTap

CleverTap’s Commitment to User Consent and Data Privacy

Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our

Written by: Anand Jain
Published on: 26 Mar, 2018
CleverTap

User-Driven Engagement at its Best: How Vodafone Uses CleverTap to Accelerate Retention and Revenue

At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile

Written by: Subharun Mukherjee
Published on: 22 Mar, 2018
CleverTap

CleverTap: Pairing Technology with Philanthropy

At CleverTap, we believe in empowering those who improve the lives of others. We work with nonprofits and social organizations

Written by: Tanushree Shenvi
Published on: 21 Mar, 2018
Customer Engagement

How to Measure Your App’s Health with User Engagement Metrics

The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed

Written by: Shivkumar M
Published on: 20 Mar, 2018
Customer Engagement

Deep Linking: Key for User Retention and Engagement

User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies

Written by: Mrinal Parekh
Published on: 15 Mar, 2018
CleverTap

CleverTap How-To: 5 Welcome Push Notifications to Onboard New Users

Getting new users to like your app is like an artist working with cement. You have moments to make an

Written by: Subharun Mukherjee
Published on: 13 Mar, 2018
Marketing Automation

From Painstaking to Piece of Cake: Toymail’s “Clever” Transition to Marketing Automation

Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy

Written by: Shivkumar M
Published on: 08 Mar, 2018
Customer Engagement

6 Killer Campaigns to Ace User Engagement for Your Travel App

As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6

Written by: Mrinal Parekh
Published on: 07 Mar, 2018
Mobile Marketing

The Mobile Marketer’s Guide to App Store A/B Testing

Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store

Written by: Shivkumar M
Published on: 06 Mar, 2018
CleverTap

In Preparation of GDPR Compliance

In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals

Written by: Mrinal Parekh
Published on: 27 Feb, 2018
Push Notifications

6 Push Notification Trends App Users Loved this Valentine’s Day

Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in

Written by: Subharun Mukherjee
Published on: 22 Feb, 2018

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