Ecommerce and Retail

How The Sole Supplier Uses Content and Commerce for Incredible Conversion Rates

The pace of online and in-app commerce continues to see staggering growth as more consumers stay home – and away

Written by: Subharun Mukherjee
Published on: 25 Feb, 2021
Financial Services

Referrals are Fintech’s Most Powerful Marketing Weapon

Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal

Written by: Shivkumar M
Published on: 23 Feb, 2021
Ecommerce and Retail

Ecommerce ASO Tips for User Acquisition

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Written by: Shivkumar M
Published on: 18 Feb, 2021
Financial Services

5 Epic Fintech Marketing Campaigns

They say imitation is the best form of flattery. We say: if you can learn something vital from a campaign

Written by: Shivkumar M
Published on: 16 Feb, 2021
Personalization

How Dhani Experiments With Personalization for a 10-12% Lift in Conversions

Finance apps are having a moment *– and the impact is profound. App downloads surged, and usage rocketed by as

Written by: Subharun Mukherjee
Published on: 11 Feb, 2021
Gaming

The Best Gaming App Install Ads: Tips & Examples to Level Up User Acquisition

If you build it, they will come. Well, maybe that’s true if you time travel to 2007. Or you’re Kevin

Written by: Shivkumar M
Published on: 09 Feb, 2021
Financial Services

How to Humanize Your Fintech App

Companies have a simple goal, no matter what size they are: grow the user base and monetize. Modern technology, specifically

Written by: Shivkumar M
Published on: 04 Feb, 2021
Customer Engagement

How MOVii Uses Messaging to Promote Inclusion — and Reduced Churn by 82%

Consumer interest in Fintech apps was strong ahead of the pandemic. Consumers accessed finance apps over one trillion times in

Written by: Subharun Mukherjee
Published on: 28 Jan, 2021
Travel and Hospitality

AirAsia: Navigating the Super-App Terrain During a Global Pandemic

While people all over the globe were busy canceling their travel and other plans for 2020 (for reasons we are

Written by: Mrinal Parekh
Published on: 27 Jan, 2021
Ecommerce and Retail

Survey Insights: How Ecommerce Brands Won 2020 & What’s in Store for 2021

It’s no secret that 2020 was a banner year for ecommerce — revenue is up over 30%.* But we wanted

Written by: Shivkumar M
Published on: 26 Jan, 2021
Financial Services

What Happens When Big Tech Enters the Fintech Space?

In a recent post about the 3 Factors Disrupting FinTech, we covered one major element that could upset how Financial

Written by: Shivkumar M
Published on: 21 Jan, 2021
Gaming

Gaming’s Missed Retargeting Opportunity

When was the last time you stopped playing a mobile game and received a notification or email prompting you to

Written by: Shivkumar M
Published on: 19 Jan, 2021

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