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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
The competition for user attention is fierce. So, it’s crucial for app developers and marketers to employ effective strategies to
We’re all drowning in content — from the never-ending stream of social media updates to round-the-clock emails, messages, and of
Today’s digital customers are inundated with countless options and offers. Getting your subscription app to stand out becomes incredibly challenging
CleverTap has done it again! G2's Fall 2023 reports have recognized CleverTap as the leader across 9 categories, extending its
When life gets hard, and you feel all alone, remember that you mean the world to somebody. And that somebody
LiveOps — short for live operations — has been described as “games-as-a-service.” This is because of the way it creates
More than half of the globe turns to its mobile device when accessing the internet. According to Statista, mobile internet
In a competitive digital marketplace, understanding your customers can make all the difference. However, traditional target marketing may not be
Health: what could be more important? It's an area that everyone has an interest in, and whether that’s monitoring your
The internet is rife with stories of brands that went above and beyond to satisfy their customers. From the time
Our Account Executive, Sales, in Dubai, shares her journey and encourages each one out there to step out and explore
The right channel marketing strategy empowers companies to reach new customers while keeping their existing customer base engaged. After all,
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