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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Email communication is more relevant than ever. The surge in email usage during the 2020 pandemic has only solidified its
User’s attention span is fickle and with each passing day engaging them effectively is turning out to be a big
Ever wondered about those little, app-branded messages that keep popping up on our phones? Those are push notifications, a powerful
Introduction Imagine a sporting event that surpasses the US Super Bowl's viewership for every single match, across an entire two-month-long,
With the third release anniversary of Apple's App Tracking Transparency (ATT) coming up in April, it seems fitting to review
I recently delved into Mathew Ball's insightful essay on the State of Gaming in 2024. It's definitely worth a read
Covid made the world notice Mobile Gaming and everyone has spent the past 4 years trying to get a piece
The integration of Artificial Intelligence (AI) into game development and live operations is setting a new paradigm in the gaming
At the first Product X Live Ops Symposium, gaming industry veteran Bing Gordon shared invaluable insights drawing from his extensive
CleverTap has won multiple recognitions across categories & segments in G2’s latest Quarterly reports. With industry-best scores in User Satisfaction
In an effort to prioritize relevance and quality interactions, WhatsApp recently introduced marketing message limits in India, altering the landscape
Web messaging is a high-powered form of real-time communication that enables brands to interact with active website visitors directly within
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