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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Triggered messaging is a core customer engagement approach that helps brands deliver relevant communications based on customer behavior, lifecycle changes,
On Thanksgiving Day alone, online shopping generated $6.4 billion in spending in 2025, according to Adobe Analytics. Thanksgiving marks the
A modern customer persona is a semi-fictional representation of an ideal customer, built from first-party data, customer insights, and real-world
The holiday season is a critical time for brands. In the US, online holiday sales reached $240 billion in 2024,
A chess grandmaster does not enter a match with a blank mind. Years of experience playing a multitude of opponents
A component-level walkthrough of the CleverAI™ stack: the per-user decisioning engine that ranks an action inside a single request, and
I. The Take That Doesn't Cut Away The Bear is a show about a decorated fine-dining chef named Carmy “The
A silent push notification is addressed to your app, not to your customer. It doesn’t carry any text, sound, or
For about a decade, one shopper has bought Levi's 501s and almost nothing else. He buys them on Levi's own
App gamification uses game mechanics such as points, streaks, challenges, progress tracking, rewards, and leaderboards to make everyday app interactions
Interactive emails make it easier for subscribers to engage with content or complete actions without navigating away from their inbox.
For a growth team, the week can start to feel like a loop. Build the segment. Create the offer matrix.
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