• Mobile Marketing

    How Mercedes-Benz.io Drives Awareness and Usage of New App Features Across its User Base

    App engagement is all about putting the user's needs first. The magic occurs when app marketers harness behavioral data around

    Written by: Subharun Mukherjee
    Published on: 08 Jul, 2021
    Mobile Marketing

    Fast-Growing Mobility App TIER Reveals the Golden Rules of Relevancy and Retention

    Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be

    Written by: Subharun Mukherjee
    Published on: 02 Jul, 2021
    Mobile Marketing

    Hyper-Casual Games: Redefining the Future of Mobile Gaming

    Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For

    Written by: Subharun Mukherjee
    Published on: 22 Jun, 2021
    Mobile Marketing

    How Federal Bank Builds Customer Journeys to Become a Super App

    Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the

    Written by: Subharun Mukherjee
    Published on: 26 May, 2021
    Mobile Marketing

    App Monetization: Lessons from Top Brands

    In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert

    Written by: Shivkumar M
    Published on: 20 May, 2021
    Mobile Marketing

    App Store Screenshots to Attract Downloads on Google Play and App Store

    The majority of people want to touch and feel a product before making a purchase.1  The same is true for

    Written by: Subharun Mukherjee
    Published on: 06 May, 2021
    Mobile Marketing

    11 Lessons from Best Fintech Apps

    Finance + tech = an exciting, evolving industry that everyone is talking about in 2021. The further adoption of digital

    Written by: Subharun Mukherjee
    Published on: 13 Apr, 2021
    Mobile Marketing

    Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

    In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

    Written by: Shivkumar M
    Published on: 04 Mar, 2021
    Mobile Marketing

    Ecommerce ASO Tips for User Acquisition

    Download the PDF Please enter your work email Yes, I'd like to receive the latest news and other communications from

    Written by: Shivkumar M
    Published on: 18 Feb, 2021
    Mobile Marketing

    Growth Marketing Strategy for Startups: Scale with Mobile Marketing

    Startup growth business can feel like a Sisyphean task — pushing a boulder up a hill only to have it

    Written by: Shivkumar M
    Published on: 10 Nov, 2020
    Mobile Marketing

    12 Mobile Business Leaders Share Their Most Valuable Growth Advice

    It takes a lot to grow a successful mobile business. Tenacity, determination, intelligence, leadership — and a lot of help. 

    Written by: Shivkumar M
    Published on: 03 Nov, 2020
    Mobile Marketing

    App Monetization Strategies: 6 Bankable Ways to Turn a Profit

    You have a lot of goals for your app: Create something cool that helps people. Offer an amazing user experience.

    Written by: Shivkumar M
    Published on: 27 Oct, 2020

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