• Mobile Marketing

    Travel Apps Oversaturation: Is There a Fix?

    Travel apps were an essential part of the pre-pandemic travel boom—from booking cheap airline tickets to reserving hotel rooms to

    Written by: Shivkumar M
    Published on: 15 Aug, 2023
    Mobile Marketing

    Summer is Here! So Why Are Travel Apps Not Pulling in More Viewers?

    It’s summer time and travelers are itching to explore new destinations. The travel industry has bounced back post-COVID, and analysts

    Written by: Shivkumar M
    Published on: 19 Jul, 2023
    Mobile Marketing

    Boosting User Engagement for Streaming Apps: Grab Their Attention

    Our recent Streaming Media App Engagement Benchmark Report highlights just how challenging it is for over-the-top (OTT)/streaming marketers to boost

    Written by: Subharun Mukherjee
    Published on: 13 Jul, 2023
    Mobile Marketing

    Bridging the Action Gap in Travel Apps

    Travel apps are popular tools for researching exotic destinations, finding flight deals, booking accommodations, organizing itineraries, and reviewing unique experiences.

    Written by: Shivkumar M
    Published on: 11 Jul, 2023
    Mobile Marketing

    7 Creative Travel App Offers for the Slow Travel Season

    Carnival in Rio. Christmas markets in Germany. Aurora in the Nordics. The snow-covered Alps in winter. The ‘touristy seasons’ are

    Written by: Subharun Mukherjee
    Published on: 04 Jul, 2023
    Mobile Marketing

    Key Metrics for Transactional Apps to Maximize Engagement and CLV

    “What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile

    Written by: Shivkumar M
    Published on: 19 Jun, 2023
    Mobile Marketing

    If It Aint Mobile-Friendly, It Won’t Sell: Improve Your Omnichannel Retail Experience with Mobile Optimization

    A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant

    Written by: Shivkumar M
    Published on: 06 Jun, 2023
    Mobile Marketing

    Harness the Power of In-App Messaging to Boost User Retention

    Anyone with a smartphone — which is most of us these days — has any number of apps installed on

    Written by: Subharun Mukherjee
    Published on: 25 May, 2023
    Mobile Marketing

    How to Get Streaming App Customers to Buy More

    Customers are spoiled for choice with the hundreds of on-demand services available today. Once a user has signed up for

    Written by: Shivkumar M
    Published on: 11 May, 2023
    Mobile Marketing

    Is Your Ecommerce App Sticky Enough?

    Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for

    Written by: Subharun Mukherjee
    Published on: 27 Apr, 2023
    Mobile Marketing

    The Power of Email for Boosting Streaming App Engagement

    Let's start out with a true story of app engagement due to some well written emails. Some time ago, I

    Written by: Shivkumar M
    Published on: 25 Apr, 2023
    Mobile Marketing

    Mobile User Acquisition: 10 Powerful Ways to Attract New Users

    In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for

    Written by: Shivkumar M
    Published on: 05 Apr, 2023

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