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It’s summer time and travelers are itching to explore new destinations. The travel industry has bounced back post-COVID, and analysts
Our recent Streaming Media App Engagement Benchmark Report highlights just how challenging it is for over-the-top (OTT)/streaming marketers to boost
Travel apps are popular tools for researching exotic destinations, finding flight deals, booking accommodations, organizing itineraries, and reviewing unique experiences.
Carnival in Rio. Christmas markets in Germany. Aurora in the Nordics. The snow-covered Alps in winter. The ‘touristy seasons’ are
“What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile
A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant
Anyone with a smartphone — which is most of us these days — has any number of apps installed on
Customers are spoiled for choice with the hundreds of on-demand services available today. Once a user has signed up for
Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for
Let's start out with a true story of app engagement due to some well written emails. Some time ago, I
In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for
“The goal is to have the user with us at least for a year. Every aspect of the business, every
Free Customer Engagement Guides
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