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So you’ve developed the next world-changing app? Right on. Now all that’s left is getting it into the hands of
App demonstration videos, also known as app demo videos or app explainer videos, help showcase your app’s key features and
If 80% of your product usage comes from 20% of your users, you're not alone. That’s the Pareto Principle in
Measuring the success of a mobile application goes far beyond just download counts. To understand if your mobile app marketing
Daily active users (DAUs) and monthly active users (MAUs) indicate how sticky your application is for users. It’s the glue
With over 5 million apps on the App Store and Google Play, your app’s star rating plays a pivotal role
More than 1 billion people around the globe live with some form of disability, making app accessibility in mobile design
If you want to connect with your users when they’re most engaged, then in-app messaging offers one of the most
Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up
Remember when pop-up ads seemed to be everywhere, interrupting your browsing at the worst moments? Digital advertising has come a
Today’s mobile users expect more than just utility from their apps. They want experiences, something engaging, rewarding, even entertaining. However,
The mobile gaming industry has exploded, with over 3.32 billion mobile gamers globally as of 2025. It remains one of
Free Customer Engagement Guides
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