• Mobile Marketing

    How ZEE5 Global Is Gaining Loyal Viewers With Engaging Content and Communications

    “The goal is to have the user with us at least for a year. Every aspect of the business, every

    Written by: Sony Shetty
    Published on: 28 Feb, 2023
    Mobile Marketing

    Five Time-tested Ways for Fitness Apps to Retain Newly Acquired Users

    The new year is a time when many of us look to make changes in our lives, including making new

    Written by: Jacob Joseph
    Published on: 13 Jan, 2023
    Mobile Marketing

    Instead of a Customer Lifecycle Funnel, Yodel Mobile Creates an Infinite Loop

    Still using the funnel to engage with and manage your customers and prospects? Get ready to retire the static funnel

    Written by: Sony Shetty
    Published on: 29 Dec, 2022
    Mobile Marketing

    CleverTap Recognized as a Leader in 9 Categories in G2 Winter 2023 Reports

    2022 has been a great year for CleverTap, with multiple awards and recognitions, the acquisition of Leanplum, and the $105

    Written by: Shivkumar M
    Published on: 18 Dec, 2022
    Mobile Marketing

    How Mobile Apps Are Changing Onboarding

    Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid

    Written by: Subharun Mukherjee
    Published on: 06 Dec, 2022
    Mobile Marketing

    G2 Fall 2022 Reports: CleverTap Recognized as Leader in Mobile Marketing and Personalization

    The shiny new badges from the G2 Fall 2022 report are out. And CleverTap is named as a global Leader

    Written by: Shivkumar M
    Published on: 23 Sep, 2022
    Mobile Marketing

    Keep an Eye on These Mobile App KPIs to Measure Your App’s Performance

    Just like with any other marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand

    Written by: Subharun Mukherjee
    Published on: 21 Sep, 2022
    Mobile Marketing

    Here’s Why Your Customer Experience Needs an Experience Membrane

    If you think about it, there’s truly nothing more important than the experience your customers have with your app and

    Written by: Sony Shetty
    Published on: 13 Sep, 2022
    Mobile Marketing

    How Developing a Mobile-First Strategy Can Help Your Business in the Long Run

    Today, ‘mobile first’ doesn’t just refer to web design—it’s an essential part of successful brand marketing. Top-performing companies know the

    Written by: Subharun Mukherjee
    Published on: 08 Sep, 2022
    Mobile Marketing

    4 Ways Audience Segmentation is Integral to Your Mobile Marketing Strategy

    For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become

    Written by: Subharun Mukherjee
    Published on: 18 Aug, 2022
    Mobile Marketing

    User Experience: The Most Important Factor to Consider in Mobile App Development

    During the second quarter of 2022, Android users had access to 3.5 million apps, while Apple users had access to

    Written by: Subharun Mukherjee
    Published on: 04 Aug, 2022
    Mobile Marketing

    CleverTap: Leader in G2 Summer 2022

    G2 is the world’s largest and most trusted tech marketplace where real users review softwares and tech stacks they use

    Written by: Shivkumar M
    Published on: 14 Jul, 2022

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