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To say that COVID-19 has impacted the way customers use their mobile apps and devices is an understatement. Sure, customers
In this episode of the Mobile Presence podcast, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy
The retail landscape is constantly changing — and it went through a particularly dramatic transformation during the pandemic. Ten years
To say that the potential market for mobile apps in India is huge would be an understatement. According to Data.ai,
What’s your app’s monthly retention rate? If you don’t know the number off the top of your head, you’re not giving
As mobile app companies mature, the first metric they use to gauge their success is user growth. The more users
App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their
Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in
With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts
App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers. Fortunately, you don’t
Global app spending is projected to climb to $270 billion by 2025*. To give a bit of context, this number
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