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If you want to capture your customers’ attention, you’ve got to be where they are. And that’s on mobile. Mobile
“Should my app be free or paid?” Given the current economic climate and ongoing air of uncertainty, you may be
Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where
As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in
There’s no question this period of uncertainty and ambiguity has mobile marketers revisiting their strategy. Messaging that was applicable a
When mobile apps first hit the scene in 2008, there were only 500 available for download. Fast forward to the
Ads. A way for businesses to alert consumers that there is an “easy solution” to the problem they may or
Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot
We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile
Give the people what they want. As mobile marketers, understanding what users want is a form of clairvoyance. We follow
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
It’s the start of a new year. For many of us, this means new resolutions, packed gyms, and lifestyle changes.
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