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Some of the status quo trends in tech are beneficial to the industry as a whole, like two-factor authentication in
The App Store itself is still where the majority of users discover mobile apps. But with millions of apps in
User engagement is the lifeline for your app. When it’s healthy, you see a boost in CLTV, retention, and (most
Mobile apps are not the first technology to disrupt an entire industry, and they won’t be the last. Mobile apps
If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile
App Store Optimization (ASO) is not a task you check off as “done.” Even if it's executed perfectly by an
Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to
Say you own a small flower shop on a busy street. You have a few people browsing around in your
Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack
With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s
It’s a small world (after all) — thanks to big data. Businesses have become more reliant on the data they
Shopping apps are losing customers faster than acquiring them. One fourth of all apps get used only once before being
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
