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Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed
Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android
Free admission is priceless ... literally. But freedom comes at a price. We are more than happy to accept free
The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least
The countdown to the holidays has begun! As most marketers know, now is the time to put a winning holiday
If beauty is in the eye of the beholder, how important is mobile app design in the eye of the
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,
In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to
Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few
Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
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