• AI and ML

    Introduction to Natural Language Processing (NLP)

    01000011 01101100 01100101 01110110 01100101 01110010 01010100 01100001 01110000. Did you get that? For those of you who can’t read

    Written by: Subharun Mukherjee
    Published on: 04 Jun, 2019
    AI and ML

    Discovering the Science Behind the Data Scientist : In Conversation With Jacob Joseph

    Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data

    Written by: Subharun Mukherjee
    Published on: 17 May, 2019
    AI and ML

    The Not-So-Secret Sauce Revealed

    Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used

    Written by: Jacob Joseph
    Published on: 26 Apr, 2019
    AI and ML

    Under the Hood: The Algorithm That Powers Our Recommendation Engine

    This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)

    Written by: Jacob Joseph
    Published on: 15 Apr, 2019
    AI and ML

    A Gentle Introduction to Neural Networks

    Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled

    Written by: Jacob Joseph
    Published on: 08 Apr, 2019
    AI and ML

    Automate Campaign Content to Engage with 1:1 Product Recommendations

    The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for

    Written by: Mrinal Parekh
    Published on: 06 Mar, 2019
    AI and ML

    How 6 Top Brands Use Machine Learning Marketing to Create Smarter Campaigns

    Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data

    Written by: Shivkumar M
    Published on: 23 Aug, 2018
    AI and ML

    How AI is Changing the Customer Retention Game

    In today’s hyper connected, always-online world, companies are looking at AI to help them understand and overcome the challenges of

    Written by: Subharun Mukherjee
    Published on: 22 Aug, 2018
    AI and ML

    Timing is Everything: New ML-Powered Feature for Personalized Send Times

    Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and

    Written by: Subharun Mukherjee
    Published on: 26 Jul, 2018
    AI and ML

    Basics of Machine Learning for Marketing

    Ever wonder how Gmail or even Outlook knows when an email is spam? How does it automatically categorize messages as

    Written by: Shivkumar M
    Published on: 17 Jul, 2018
    AI and ML

    Leverage the Power of Machine Learning to Retain Users for Life

    Football season is finally back, and that 75” HD flat screen you’ve had your eye on for ages is on

    Written by: Subharun Mukherjee
    Published on: 28 Jun, 2018
    AI and ML

    Future of Mobile Marketing with Machine Learning

    Earlier this month, CleverTap had the pleasure of participating in the inaugural Mobile World Congress Americas in San Francisco. Paul

    Written by: Shivkumar M
    Published on: 10 Oct, 2017

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