AI and ML

Top 10 WhatsApp Marketing Automation Tools for Faster Growth and Better Retention

WhatsApp marketing automation has quickly become a go-to for marketers eager to drive real conversations and real results. Instead of

Written by: Shivkumar M
Published on: 22 Sep, 2025
AI and ML

Key Ingredients for a Successful AI Strategy: Compounding Trust & Value in AI

AI has moved from the edges of experimentation to the center of executive strategy. McKinsey reports that over 80 percent

Written by: Rahim Penangwala
Published on: 19 Sep, 2025
AI and ML

21 Best AI Email Marketing Tools to Boost Conversions

AI-powered email marketing tools are transforming the way businesses engage with their audience. This blog explores the top 21 AI

Written by: Kiran Pius
Published on: 18 Sep, 2025
AI and ML

Marketers as Orchestrators: Leading and Supervising AI Agents

Marketing has always been about storytelling – and marketers plan and execute carefully crafted strategies to bring their stories to

Written by: Subharun Mukherjee
Published on: 16 Sep, 2025
AI and ML

Building Trust in AI Systems: Securely, Transparently, and Responsibly

For any platform, product, or technology to achieve widespread adoption and truly become mainstream, trust is the foundation. And when

Written by: Sagar Hatekar
Published on: 10 Sep, 2025
AI and ML

The AI Trust Ladder: Building Trust in AI Systems for Retention Marketing

The debate about AI’s role in business is over. AI is no longer a differentiator – it’s become the default.

Written by: Rahim Penangwala
Published on: 09 Sep, 2025
AI and ML

Top AI Skills Every Growth Marketer Needs in 2025

The great AI shift in marketing is already underway. What once required teams of analysts poring over funnels, designers crafting

Written by: Agnishwar Banerjee
Published on: 05 Sep, 2025
AI and ML

AI in Marketing: From Insights to Engagement – Applications You Need to Know

According to Statista, AI use in marketing is expected to generate approximately $47 billion in global market revenue by 2025

Written by: Mrinal Parekh
Published on: 04 Sep, 2025
AI and ML

The AI Stack for Marketers: From Legacy Tools to Intelligent Systems

Five years ago, a marketer’s stack looked predictable - a linear collection of tools starting with a data layer, working

Written by: Mrinal Parekh
Published on: 01 Sep, 2025
AI and ML

Ethical Use of AI in Marketing: Protecting Trust, Brand, and Growth

The use of AI in marketing has exploded in recent years. From generating hyper-personalized content at scale to orchestrating entire

Written by: Mrinal Parekh
Published on: 01 Sep, 2025
AI and ML

Engaging Customers with AI: How to Deliver Interactive, Immersive & Inconspicuous Experiences

AI isn’t just transforming businesses; it’s transforming customers. The easy access to generative AI (Gen AI) tools and virtual assistants

Written by: Agnishwar Banerjee
Published on: 26 Aug, 2025
AI and ML

How AI is Changing Marketing Teams

Just two years ago, AI was a fun experimental tool. Today, it’s almost an operational necessity. With 88% of marketers

Written by: Agnishwar Banerjee
Published on: 22 Aug, 2025

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