AI and ML

The AI Stack for Marketers: From Legacy Tools to Intelligent Systems

Five years ago, a marketer’s stack looked predictable - a linear collection of tools starting with a data layer, working

Written by: Mrinal Parekh
Published on: 01 Sep, 2025
AI and ML

Ethical Use of AI in Marketing: Protecting Trust, Brand, and Growth

The use of AI in marketing has exploded in recent years. From generating hyper-personalized content at scale to orchestrating entire

Written by: Mrinal Parekh
Published on: 01 Sep, 2025
AI and ML

Engaging Customers with AI: How to Deliver Interactive, Immersive & Inconspicuous Experiences

AI isn’t just transforming businesses; it’s transforming customers. The easy access to generative AI (Gen AI) tools and virtual assistants

Written by: Agnishwar Banerjee
Published on: 26 Aug, 2025
AI and ML

How AI is Changing Marketing Teams

Just two years ago, AI was a fun experimental tool. Today, it’s almost an operational necessity. With 88% of marketers

Written by: Agnishwar Banerjee
Published on: 22 Aug, 2025
AI and ML

A Marketer’s Guide to Data Governance in the Age of AI

In the era of hyper-personalization, customer engagement relies more than ever on data. Now, as AI pushes the boundaries from

Written by: Jacob Joseph
Published on: 21 Aug, 2025
AI and ML

Guardrails for AI: A Marketer’s Guide to Governing AI Systems

AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous

Written by: Agnishwar Banerjee
Published on: 19 Aug, 2025
AI and ML

The Four Types of AI Agents Every Marketing Team Needs

Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale

Written by: Subharun Mukherjee
Published on: 18 Aug, 2025
AI and ML

AI: The Experience Revolution in Customer Engagement

The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers

Written by: Subharun Mukherjee
Published on: 12 Aug, 2025
AI and ML

What’s an AI Assistant, Agent, and Operator – Explained

"Agentic." "Copilot." "Autonomous AI."AI is already part of the modern marketing stack. What’s missing is clarity. Are these tools just

Written by: Subharun Mukherjee
Published on: 11 Aug, 2025
AI and ML

Tenets of Trust, Intelligence, and ROI: Inside CleverTap’s AI Principles

From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written

Written by: Anand Jain
Published on: 11 Aug, 2025
AI and ML

AI & Machine Learning for Effective Marketing Automation Explained With Examples

Just a few years ago, marketing automation meant scheduling email blasts or setting simple, rule-based workflows in motion. It saved

Written by: Agnishwar Banerjee
Published on: 16 Jun, 2025
AI and ML

AI in Financial Marketing: Elevating Customer Engagement and Trust

AI is reshaping financial marketing, and investors are demanding personalized, real-time engagement. Here are some tips on how to excel

Written by: Ankit Mandholia
Published on: 02 May, 2025

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