• AI and ML

    Guardrails for AI: A Marketer’s Guide to Governing AI Systems

    AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous

    Written by: Agnishwar Banerjee
    Published on: 19 Aug, 2025
    AI and ML

    The Four Types of AI Agents Every Marketing Team Needs

    Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale

    Written by: Subharun Mukherjee
    Published on: 18 Aug, 2025
    AI and ML

    AI: The Experience Revolution in Customer Engagement

    The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers

    Written by: Subharun Mukherjee
    Published on: 12 Aug, 2025
    AI and ML

    What’s an AI Assistant, Agent, and Operator – Explained

    "Agentic." "Copilot." "Autonomous AI."AI is already part of the modern marketing stack. What’s missing is clarity. Are these tools just

    Written by: Subharun Mukherjee
    Published on: 11 Aug, 2025
    AI and ML

    Tenets of Trust, Intelligence, and ROI: Inside CleverTap’s AI Principles

    From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written

    Written by: Anand Jain
    Published on: 11 Aug, 2025
    AI and ML

    AI & Machine Learning for Effective Marketing Automation Explained With Examples

    Just a few years ago, marketing automation meant scheduling email blasts or setting simple, rule-based workflows in motion. It saved

    Written by: Agnishwar Banerjee
    Published on: 16 Jun, 2025
    AI and ML

    AI in Financial Marketing: Elevating Customer Engagement and Trust

    AI is reshaping financial marketing, and investors are demanding personalized, real-time engagement. Here are some tips on how to excel

    Written by: Ankit Mandholia
    Published on: 02 May, 2025
    AI and ML

    15 Powerful Use Cases & Examples of AI in E-commerce Marketing

    In e-commerce, artificial intelligence (AI) is changing how businesses interact with customers and drive revenue growth. AI use cases in

    Written by: Subharun Mukherjee
    Published on: 24 Apr, 2025
    AI and ML

    Building Trust with AI: Powered by 8×8 and CleverTap

    Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is

    Written by: Igor Mostovoy
    Published on: 24 Apr, 2025
    AI and ML

    How AI Can Improve Customer Experience: 12 Effective Ways & Examples

    Discover how artificial intelligence (AI) is revolutionizing customer experience (CX) in this in-depth guide. Learn why AI is essential for

    Written by: Subharun Mukherjee
    Published on: 04 Apr, 2025
    AI and ML

    Predictive Segmentation: Revolutionizing Customer Engagement in the Digital Age

    Businesses are moving beyond generic marketing to predictive segmentation, using data to tailor experiences, boost engagement, and build lasting customer

    Written by: Shivkumar M
    Published on: 27 Mar, 2025
    AI and ML

    How to Use AI for E-commerce Marketing

    Artificial intelligence (AI) is changing how e-commerce companies engage and retain customers. In this guide, we’ll explore practical ways to

    Written by: Jacob Joseph
    Published on: 21 Mar, 2025

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