• CleverTap

    New Message Reporting and Enhanced Frequency Caps

    Effective messaging campaigns can make or break an app. Mobile marketers need to be able to send users timely, personalized

    Written by: Subharun Mukherjee
    Published on: 01 Nov, 2017
    Journeys

    Introducing Flows: Visualize How Users Navigate Through Your App

    Product Managers and Marketers alike want to know one thing: What are users doing inside my app? All too often,

    Written by: Subharun Mukherjee
    Published on: 04 Oct, 2017
    Mobile Marketing

    App Wars Insights: CleverTap’s Marketing Takeaway

    When you’re in the app business, you want your app to be heavily used, loved, and talked about. But what

    Written by: Subharun Mukherjee
    Published on: 28 Sep, 2017
    Customer Engagement

    The Core Tenets of User Retention with Master Product Psychologist Nir Eyal

    When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

    Written by: Subharun Mukherjee
    Published on: 26 Sep, 2017
    CleverTap

    Meet CleverTap at TechSparks’17

    Our (CleverTap) kin is a set of super enthusiastic people. We love meeting new people, talking to them, understanding what

    Written by: Subharun Mukherjee
    Published on: 14 Sep, 2017
    Data and Analytics

    Announcing Pivots for Advanced Data Insights

    We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

    Written by: Subharun Mukherjee
    Published on: 05 Sep, 2017
    Marketing Strategies

    Now Send Different Message Copy Under the Same Push Campaign

    Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of

    Written by: Subharun Mukherjee
    Published on: 05 Sep, 2017
    Customer Engagement

    The Netflix Model: Personalization Insights

    Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

    Written by: Subharun Mukherjee
    Published on: 31 Aug, 2017
    Customer Engagement

    What Makes Memrise 2017’s Best App on Google Play Store?

    Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands

    Written by: Subharun Mukherjee
    Published on: 22 Aug, 2017
    Push Notifications

    4 Businesses That Sent Great Push Notifications This Independence Day!

    Find out how brands from various business verticals gained traction via push notifications this Indian Independence Day ?? Whether it

    Written by: Subharun Mukherjee
    Published on: 17 Aug, 2017
    Push Notifications

    Brand New Features for Creating and Sending Better Push Notifications

    Your mobile customers can be tough to engage with. Especially with the amount of messages they receive on a daily

    Written by: Subharun Mukherjee
    Published on: 02 Aug, 2017
    Data and Analytics

    How to Use Analytics to Bolster Your Crowdfunding Campaigns

    Analytics is the key to success for any fast growing company. Any successful crowdfunding campaign consists of 4 parts: Great

    Written by: Subharun Mukherjee
    Published on: 27 Jul, 2017

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