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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in
Apple wrapped up its annual 2020 World Wide Developer Conference on Friday, June 26. As usual, Apple announced a ton
The economic effects of this health crisis are staggering. Marketing organizations across the country (and indeed the rest of the
“May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and
You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and
Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data
In the wake of COVID-19, few industries have been as hard hit as travel and hospitality. Travel searches are down
If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a
What does a successful business look like? It means more than revenue and brand recognition. It means staying power: through
As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and
As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in
Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In
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