Mobile Marketing

Top Mobile Ad Networks for App Monetization & User Acquisition

If you want to capture your customers’ attention, you’ve got to be where they are. And that’s on mobile.  Mobile

Written by: Shivkumar M
Published on: 29 Sep, 2020
Financial Services

5 Fintech Trends Taking the Industry by Storm

With the current challenges that Fintech apps face and the current global health crisis, you might expect the Finance technology

Written by: Shivkumar M
Published on: 15 Sep, 2020
CleverTap

Highlights from the Quarterly Recap

Last month we hosted our inaugural CleverTap Quarterly showcase, where we shared market insights, introduced our latest product innovations, and

Written by: Shivkumar M
Published on: 10 Sep, 2020
Financial Services

Fintech App Teardowns: How the Best in the Business Attract, Engage, and Retain Customers

The Fintech industry is booming.  Growing demand and adoption of mobile banking and finance apps have the market on track

Written by: Shivkumar M
Published on: 01 Sep, 2020
Financial Services

5 Strategies to Build Fintech Trust

The world is still slowly coming out of its lockdown phase with some countries worse off than others. But overall,

Written by: Shivkumar M
Published on: 18 Aug, 2020
Financial Services

The Fintech Challenges Shaping Global Finance in 2020 and Beyond

The past decade has seen tremendous growth for Fintech companies as they disrupt traditional banking and payments around the world.

Written by: Shivkumar M
Published on: 04 Aug, 2020
Mobile Marketing

Should You Offer Your App for Free? The Pros and Cons of Freemium

“Should my app be free or paid?” Given the current economic climate and ongoing air of uncertainty, you may be

Written by: Shivkumar M
Published on: 28 Jul, 2020
Customer Engagement

2020 Mobile Benchmark Report: Key Insights Into App Engagement & Growth

[CT_ShortCode id="36615"] We’re in the middle of an undeniable period of transformation. COVID-19 has fundamentally changed how mobile brands operate

Written by: Shivkumar M
Published on: 14 Jul, 2020
Marketing Strategies

Lessons from UX Writing for Enterprise SaaS Products

It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in

Written by: Shivkumar M
Published on: 02 Jul, 2020
Technology

WWDC 2020 Roundup: How iOS 14 Will Change Your Mobile Marketing

Apple wrapped up its annual 2020 World Wide Developer Conference on Friday, June 26. As usual, Apple announced a ton

Written by: Shivkumar M
Published on: 30 Jun, 2020
Martech

Cost Optimization in Your Martech Stack: Lower Costs Without Losing Efficiencies

The economic effects of this health crisis are staggering. Marketing organizations across the country (and indeed the rest of the

Written by: Shivkumar M
Published on: 16 Jun, 2020
Marketing Strategies

Rewriting the Rules of Engagement: Industry Experts on a New Era of Marketing

“May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and

Written by: Shivkumar M
Published on: 09 Jun, 2020

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