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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
CleverTap Quarterly is our virtual product showcase where we share market insights and introduce our latest innovations. At our most
Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal
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If you build it, they will come. Well, maybe that’s true if you time travel to 2007. Or you’re Kevin
Companies have a simple goal, no matter what size they are: grow the user base and monetize. Modern technology, specifically
It’s no secret that 2020 was a banner year for ecommerce — revenue is up over 30%.* But we wanted
In a recent post about the 3 Factors Disrupting FinTech, we covered one major element that could upset how Financial
When was the last time you stopped playing a mobile game and received a notification or email prompting you to
When it comes to banking and financial services, Fintech has long been lauded as a disruptor — a technology that
Do you want the good news or the bad news first? Good news it is! 2.6 billion people played mobile
The COVID-19 pandemic has become a touchstone moment — accelerating years of gradual change into a matter of weeks with
Apple has always prided itself on caring for the privacy of its customers. And their latest move continues in that
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
