Marketing Strategies

Why Harnessing Customer Experience is Key to Building a Product That Scales

Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app

Written by: Shivkumar M
Published on: 11 Jan, 2022
CleverTap

Upward and Onward With Jayant Kshirsagar, Our Senior Vice President of Marketing

Seems like every new year people make resolutions they don’t really intend to keep. Well, not over here! Our resolution

Written by: Shivkumar M
Published on: 07 Jan, 2022
Journeys

Explore Unity Advanced Features

Wouldn't it be great if customers recognized your product's value proposition from the moment they first experienced your brand? Alas,

Written by: Shivkumar M
Published on: 04 Jan, 2022
Marketing Strategies

Building Customer Empathy Into Your Omnichannel Marketing Strategies

How can marketers adapt and individualize the customer journey based on a deep understanding of consumers’ habits and behaviors? And

Written by: Shivkumar M
Published on: 21 Dec, 2021
Customer Engagement

The 10 Golden Rules of Engagement from Today’s Most Successful Marketers

What if you could gather in a room (or on a Zoom call) ten of the smartest marketers on the

Written by: Shivkumar M
Published on: 14 Dec, 2021
Financial Services

Money 20/20: What’s Hot in Fintech Right Now

Every year, the best and the brightest stars in the financial technology space gather together for Money 20/20. The event

Written by: Shivkumar M
Published on: 18 Nov, 2021
Mobile Marketing

User Growth: Lessons on How to Scale From Two Mobile Brands

As mobile app companies mature, the first metric they use to gauge their success is user growth. The more users

Written by: Shivkumar M
Published on: 07 Oct, 2021
Marketing Strategies

Retention Marketing: Unlocking Customer Lifetime Value

The aftermath of COVID-19 has had a major impact on mobile businesses. Many industries are facing significant declines in user

Written by: Shivkumar M
Published on: 30 Sep, 2021
Mobile Marketing

Why The Most Addictive Apps Are Impossible To Put Down

Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible

Written by: Shivkumar M
Published on: 23 Sep, 2021
Ecommerce and Retail

Uncover E-commerce Industry Benchmarks for 2021

It’s a good time to be an ecommerce brand. Global time spent in shopping apps is growing 45% year over

Written by: Shivkumar M
Published on: 16 Sep, 2021
Financial Services

37 Mobile Payment Statistics Marketers Need

Increased technology has brought mobile payment methods to the forefront of many businesses and consumers, as evidenced by a 50%

Written by: Shivkumar M
Published on: 07 Sep, 2021
Customer Engagement

Offline and Online Customer Engagement: What Marketers Need to Know

Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.

Written by: Shivkumar M
Published on: 31 Aug, 2021

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