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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
What if you could gather in a room (or on a Zoom call) ten of the smartest marketers on the
Every year, the best and the brightest stars in the financial technology space gather together for Money 20/20. The event
As mobile app companies mature, the first metric they use to gauge their success is user growth. The more users
The aftermath of COVID-19 has had a major impact on mobile businesses. Many industries are facing significant declines in user
Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible
It’s a good time to be an ecommerce brand. Global time spent in shopping apps is growing 45% year over
Increased technology has brought mobile payment methods to the forefront of many businesses and consumers, as evidenced by a 50%
Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.
With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts
App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers. Fortunately, you don’t
It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
A 360-degree view of every customer is a concept that has eluded organizations for decades. Breaking data silos and delivering
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