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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to
Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the
“We see our customers as invited guests to a party, and we are the hosts. It's our job every day
US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for
On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is
Going Seamless With Southeast Asia’s developing economy slated to grow at 6% in 2018, the region is poised for incredible
Health and wellness apps are making it easier for consumers to access medical information using their mobile apps. From tracking
At CleverTap, we aren’t just an intelligent mobile marketing platform, we also love meeting industry folks and having intelligent conversations!
Are you planning to attend the Mobile Apps Unlocked Summit in Las Vegas? We’re looking forward to our team’s third
Getting customers to use your app is a lot like dating. Once you find someone you like, you’ll plan the
So, you’ve created a fabulous media app, put in place a smart app awareness strategy, and secured an impressive number
As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
