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Drive KPI Growth: The Untapped Potential of Push Advertising

Apoorv Bhatnagar Apoorv, Sr. Digital Marketing Manager at CleverTap, drives digital marketing strategies. Expert in SEO, analytics, and channel marketing. Previous roles at Freshworks, excelling in organic SEO, lead generation, and CMS activities.
Drive KPI Growth: The Untapped Potential of Push Advertising

In the dynamic world of digital marketing, staying ahead of the curve is a fail-safe key to success. Enter push advertising, a game-changing strategy that offers a multitude of benefits to businesses and marketers. Push advertising has proven to be a great way for brands to connect with users by sending promotional content directly to a user’s device through push notifications. It’s a great way to connect with users who’ve opted-in to receive these types of messages.. 

Think about those little messages that ping your attention, nudging you to check out a new app, discount, or an exciting update. That is push advertising in action. In this article, we’ll dive into the advantages of push advertising, exploring how push advertising and push targeting can elevate your marketing game.

What is Push Advertising?

Push advertising is a marketing strategy where promotional content is pushed or delivered directly to a target audience, often without their explicit request or consent. This approach contrasts with pull advertising, where consumers actively seek out information or content. Push advertising aims to proactively reach potential customers and create awareness about products, services, or promotions.

Benefits of Push Advertising

Push advertising offers several benefits for marketers looking to promote products, services, or brand awareness. Here are some key advantages:

Total Ad Placement Visibility

Push ads are delivered directly to the users’ devices, bypassing ad blockers and ensuring that they are seen by the users. Unlike other ad formats that depend on the website’s layout and design, push ads remain unaffected by placement or position. Push ads also have a longer lifespan than other ad formats, as they can remain on the users’ devices until clicked or dismissed.

Instant Connection

Push advertising doesn’t beat around the bush; it forms an instant connection with the users, bypassing the need for users to actively look for content. Push ads are also less intrusive and more user friendly. Sending a push ad is like having a tête-à-tête with users even when they’re not actively using your app. And, brands can segment users based on demographics, behavior, purchase history, and preferences so that the right message is sent to the right people at the right time. 

Real-time Communication

Communicating with users in real time is invaluable. Push advertising allows businesses to keep their audience updated about important events, sales, and offers as they happen, to ensure that the message doesn’t get lost in the noise of the internet. 

When a user receives a personalized notification at the moment of intent — AKA the micro-moment — the odds of making a purchase are much higher. 

Picture this: while browsing your favorite online store, a push notification appears with a 20% discount code just for you. How likely are you to click and make a purchase? Very likely, right? This is how marketers can deliver personalized and relevant messages to each user, increasing the chances of engagement and conversion.

Precision Targeting

Time to bid adieu to generic mass emails and spray-and-pray campaigns. Push targeting is where the real magic happens. Marketers can create campaigns tailored to specific user groups, such as nudging users to complete a booking or sending a friendly reminder when a scheduled booking draws near. Such customized campaigns provide value to the users and bring them back to the app. 

Better User Experience

Instead of bombarding users with irrelevant content, when you provide them with valuable updates, offers, or information that caters to their interests and needs, you’ll foster goodwill and keep your audience coming back for more. When done right, push advertising enhances user experience and turns returning users into loyal brand ambassadors. 

Read how BookMyShow tailors notifications to suit user interest based on their activity and user behavior. 

A/B & Multivariate Testing for Optimization

A/B testing is one of the most potent tools in a marketers tool kit. It allows marketers to experiment with different message formats, visuals, and CTAs to determine what resonates best with their audience. This data-driven approach helps brands fine-tune their push campaigns for maximum impact.

Power of Push Advertising in the Age of Information Overload

In the age of information overload, push advertising is a powerful and versatile tool that can help businesses and marketers achieve their marketing goals and objectives efficiently. Push advertising is suitable for all major niches, such as e-commerce, gaming, dating, health, beauty, sports, sweepstakes, VPNs, utilities, etc. It offers businesses and marketers a lifeline to reach their audience effectively. 

Through push advertising and push targeting, marketers can establish instant connections, boost engagement, and foster customer loyalty—all while keeping your marketing budget in check. So, in order to stay ahead of the curve, it might be time to push your marketing efforts to new heights with push advertising. Your audience is just a ping away!

To create the perfect push campaign, read How to Write Push Notifications That Engage & Convert.

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Posted on January 30, 2024