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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
In the previous article, we discussed what an outlier is and ways to detect such outliers with parametric and non-parametric
In my last article we saw how to derive insights from a conventional cohort analysis and drive marketing efforts where necessary.
So you're using Parse for push notifications and need to move to another provider. I feel your pain, I too
Since iOS 9, Apple has introduced a new feature called App Transport Security (ATS). This enforces your app to communicate with
One of most excruciating pain points during Data Exploration and Preparation stage of an Analytics project are missing values. How
Women play various roles in their lives and have a lot to accomplish on a daily basis. They face several
Need to migrate from Parse for your Push Notifications? We've got you covered. We've released a complete migration solution, including
Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to
We are obsessed with collecting system and application metrics. This helps us make data driven, logical infrastructure decisions. When we
Today’s mobile startups need the best possible talent to launch a successful business. In Silicon Valley, it's a highly competitive
An Outlier is an observation or point that is distant from other observations/points. But, how would you quantify the distance
The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have
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